Creative Strategist

The Creative Strategist will own the research, ideation, and optimization of creative assets across paid ads, email/SMS, landing pages, and UGC. They translate brand goals, market data, and consumer psychology into briefs, scripts, and testing roadmaps, partnering with designers, editors, media buyers, and UGC creators to execute. This is a remote position. About My Amazon Guy My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth while ensuring their peace of mind. Key Responsibilities Creative Audits & Research Conduct in‑depth creative audits of client accounts to analyze hooks, angles, CTAs, ad types, and messaging performance. Benchmark competitors and identify whitespace opportunities for positioning, media mix, and messaging. Evaluate market awareness levels and develop full‑funnel creative strategies that align with customer journeys. Campaign & Content Strategy Build creative roadmaps for DTC brands—integrating prospecting, retargeting, and re‑engagement tactics. Concept new hooks and angles based on emotional drivers and product benefits. Create testing frameworks and prioritize experiments across ad formats (UGC, statics, GIFs, before/after, green‑screen reactions). UGC Briefing & Production Support Draft clear UGC briefs for creators with scripts, shot lists, hooks, and storyboards. Collaborate with creators to refine tone, pacing, and authenticity; review rough cuts to ensure alignment with strategy. Curate social proof and testimonials for use in ads, emails, and landing pages. Collaboration & Execution Partner with Media Buyers to align creative with funnel stages and performance KPIs. Work with copywriters, designers, and editors to translate briefs into polished, brand‑right content. Guide messaging and visuals for email/SMS flows and CRO landing pages. Guide Creative Generalists by providing direction, feedback, and approvals on deliverables to ensure brand consistency and performance alignment. Focus on conversion rate optimization (CRO) through data‑driven creative strategy and testing. Oversee creative direction without direct involvement in web design execution. Performance Analysis & Optimization Track performance data across channels, spotting winning creatives and under‑performers. Document learnings and build "swipe files" of high‑performing hooks and formats for internal use. Continuously iterate on campaigns based on testing results and audience feedback. Client & Stakeholder Communication Present creative strategies, testing plans, and performance recaps to clients and internal leadership. Collaborate with Brand Managers to ensure creative roadmaps support retention and revenue goals. Qualifications Proven experience in Conversion Rate Optimization (CRO) and creative strategy for digital marketing. Ability to analyze creative performance metrics and translate data insights into actionable design or messaging improvements. Strong leadership and feedback skills to guide generalists and align creative output with performance goals. Ability to drive creative decisions that enhance campaign effectiveness and conversion rates. Benefits 40 hours a week, 8 hours a day. Competitive salary base. Permanent WFH setup. Unlimited FREE access to MAG School courses and SOP Library. Work schedule is in EST (Monday‑Friday only). Opportunities for professional development and career advancement. #J-18808-Ljbffr