Content Marketing Specialist

Get AI-powered advice on this job and more exclusive features. Company Overview: ElektraFi is a forward-thinking financial wellness startup on a mission to transform the way individuals understand and manage their money. Built with empathy and innovation, our platform helps employees across all income levels make smart, confident financial decisions. Born out of ReFrame Insurance (a certified BCorp and Canada’s leading group benefits broker), ElektraFi blends fintech, benefits, and wellness into one powerful, employee-centered experience. We are building the new gold standard for financial wellness—accessible, actionable, and personalized. We\'re looking for a Content Marketing Specialist located in the Philippines to support our Canadian team and our Canadian customers , to help accelerate our growth and elevate our brand presence. You’ll work closely with our Growth Marketing Manager to create compelling content, run campaigns, and manage community engagement across channels. This is a great opportunity to join a mission-driven startup at the intersection of fintech, wellness, and benefits innovation—and grow your marketing skills in a dynamic, fast-moving environment. Key Responsibilities Content Creation (50%): Write and produce long-form blog articles, short-form educational content, guides, whitepapers, lead magnets, infographics, image assets, and short videos. Social Media & Community (20%): Manage and grow our community via LinkedIn and other platforms; schedule posts, engage with followers, and monitor industry conversations; support brand positioning and thought leadership. SEO & Reporting (10%): Assist with SEO efforts (link building, citations, keyword research); track competitor and market trends in financial wellness and benefits tech; support lead generation efforts and campaign execution; maintain CRM hygiene and assist with campaign automation. Event Support (10%): Coordinate logistics and promotion for webinars, virtual events, and field activations. What We\'re Looking For Anyone living in the Philippines (location not restricted to Manila). Bachelor’s degree in Marketing, Business, Communications, or a related field. 2-3 years of experience in B2B content and/or growth marketing (fintech, SaaS, wellness, or insurtech is a must). Strong grasp of digital marketing, content strategy, and tools like HubSpot, Canva, Google Analytics, Notion, or LinkedIn Ads. Excellent writing and communication skills—especially for a professional audience. Analytical mindset; able to interpret metrics and optimize campaigns. Creative, self-starting, and resourceful. Comfortable managing multiple projects in a startup environment. A collaborative team player who thrives on impact and innovation. Your 90-Day Impact Increase LinkedIn followers in Canada by 25% and improve engagement (likes/comments) by 25%. Boost website traffic by 25% monthly. Identify and propose 5 external communities for outreach (e.g. Reddit). Recommend a strategy for launching a dedicated community channel (e.g. Discord). What We Offer A chance to shape the future of financial wellness. A supportive and inclusive culture rooted in design thinking and continuous learning. Meaningful work that helps people live healthier financial lives. The annual salary range for this position will be ₱1,418,000 to ₱1,501,000 PHP and will also have an appropriate benefits plan attached. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries: Technology, Information and Internet Referrals increase your chances of interviewing at ElektraFi by 2x. Get notified about new Marketing Specialist jobs in Philippines . Manila, National Capital Region, Philippines #J-18808-Ljbffr