TV Advertising Specialist

4 weeks ago

Taguig, Philippines DigiPlus Interactive Corp Full time

Overview DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines, introducing leading platforms BingoPlus and ArenaPlus, and operating GameZone. For more information, visit: Responsibilities Plan, implement, and run paid branding campaigns on TV/Radio/Stream Media/Social Media Build, update, and maintain regular reporting and analysis Partner with internal and external teams to develop new advertising creative based on creative insights driven by your programs Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies Proficiency with media buying through an Agency and directly through social media platforms Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting Knowledge of relevant online analytics tools Proven sophisticated analytical skills, and very comfortable with spreadsheets and manipulating large datasets An eye for detail and the ability to understand what messaging and creative will deliver results Exhibit enthusiasm, passion, creativity and dedication Qualifications Bachelor’s degree in marketing, business, statistics or similar analytical fields of study desired At least 3-5 years of experience in digital marketing At least 2-3 years spent running large-scale paid programs Details Seniority level: Mid-Senior level Employment type: Full-time Job function: Advertising, Marketing, and Management Industries: Entertainment Providers We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

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