TV Advertising Specialist

4 weeks ago

Taguig, Philippines DigiPlus Interactive Corp Full time

Overview

DigiPlus Interactive Corp. pioneered digital entertainment in the Philippines, introducing leading platforms BingoPlus and ArenaPlus, and operating GameZone. For more information, visit:

Responsibilities
  • Plan, implement, and run paid branding campaigns on TV/Radio/Stream Media/Social Media
  • Build, update, and maintain regular reporting and analysis
  • Partner with internal and external teams to develop new advertising creative based on creative insights driven by your programs
  • Comfortable with automated bidding, audience strategy, creative AB testing, and lift studies
  • Proficiency with media buying through an Agency and directly through social media platforms
  • Experience with regular reporting, collaborative and thoughtful planning, performance management, and forecasting
  • Knowledge of relevant online analytics tools
  • Proven sophisticated analytical skills, and very comfortable with spreadsheets and manipulating large datasets
  • An eye for detail and the ability to understand what messaging and creative will deliver results
  • Exhibit enthusiasm, passion, creativity and dedication
Qualifications
  • Bachelor’s degree in marketing, business, statistics or similar analytical fields of study desired
  • At least 3-5 years of experience in digital marketing
  • At least 2-3 years spent running large-scale paid programs
Details
  • Seniority level: Mid-Senior level
  • Employment type: Full-time
  • Job function: Advertising, Marketing, and Management
  • Industries: Entertainment Providers

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