Marketing Operations Database Analyst

1 day ago Be among the first 25 applicants Drive Smart Decisions with Clean Data and Powerful Tools Power the marketing engine behind global software success. Use your analytical expertise and system mastery to keep data flowing-clean, synchronized, and actionable. Build a fulfilling career in marketing analytics while enjoying a supportive, growth-oriented workplace. Job Description As a Marketing Operations Database Analyst, you'll ensure clean and synchronized data across Marketo and Salesforce, support reporting and lead lifecycle tracking, and collaborate on improvements that enhance marketing automation, compliance, and campaign effectiveness. Job Overview Employment type: Full-time Shift: Night Shift Day 1 HMO coverage with free dependent Competitive Salary Package Night differential pay to maximize your earnings Prime office location in Makati and Pampanga (Conveniently accessible by PUVs, with nearby restaurants and banks) Salary Advance Program through our banking partner (Eligibility and approval subject to bank assessment. Available to account holders with minimum of 6 months company tenure.) Unlimited upskilling through Emapta Academy courses (Want to know more? Visit Exclusive Emapta Lifestyle perks (hotel and restaurant discounts, and more) Unlimited opportunities for employee referral incentives across the organization Standard government and Emapta benefits Total of 20 annual leaves to be used on your own discretion (including 5 credits convertible to cash) Mentorship and exposure to global leaders and teams Diverse and supportive work environment The Qualifications We Seek 2+ years of hands-on experience in marketing operations, data analytics, or a related field . Proficiency in Marketo and Salesforce CRM (certification or advanced-level experience is a strong advantage) Strong understanding of data hygiene , segmentation , and lead management in a B2B setting Expertise in Excel (pivot tables, formulas, lookups) and familiarity with BI tools (Power BI, Tableau, etc.) Excellent analytical, problem-solving, and communication skills Ability to manage multiple projects and explain technical concepts to non-technical teams Preferred Qualifications: Experience working with data enrichment tools (e.g., ZoomInfo, 6Sense) Familiarity with data attribution models (e.g., First-Touch, Last-Touch) and campaign influence models Experience supporting external lead creation processes (Lead Generation forms, API, Imports, Cross-system Syncs) Knowledge of marketing compliance and privacy regulations (e.g., CAN-SPAM, CPRA, HIPAA) Your Daily Tasks Monitor and analyze the health of data between Marketo and Salesforce to ensure proper sync and data integrity Report on system performance, lead lifecycle, and attribution for data-informed marketing decisions Assist in implementing and optimizing lead scoring, segmentation, and lifecycle tracking Support the creation of marketing dashboards and reports in Marketo and other tools Maintain data hygiene and ensure compliance with marketing regulations Collaborate on automation, campaign execution, database imports, and performance improvements Help enforce compliance with data privacy standards (e.g., CAN-SPAM, CPRA, HIPAA) Contribute to the continuous optimization of the marketing technology stack, especially around Marketo and Salesforce About the Client Our client is a leading software company dedicated to empowering nonprofits, foundations, and public sector organizations through technology. With a mission to accelerate social impact, they combine purpose-driven innovation with powerful data tools-making meaningful change measurable and scalable. Welcome to Emapta Philippines Join a team that values camaraderie, excellence, and growth. Recognized as one of the Top 20 Dream Companies of Filipinos in 2024, Emapta stands proudly alongside industry giants, offering stability and exciting career opportunities. Your career flourishes here with competitive compensation, international clients, and a work culture focused on collaboration and innovation. Work with global clients across industries, supported by a stable foundation and like-minded professionals passionate about making an impact. We empower your success with opportunities for personal and professional development in an inclusive environment. Apply now and be part of the #EmaptaEra We’re removing outdated postings and aligning roles with current opportunities. Please note: this posting and related location details may be subject to change. #J-18808-Ljbffr