
Marketing Manager
18 hours ago
Trade Marketing Manager – BTI Payments Philippines, Inc.
The Role:
The Trade Marketing Manager focuses on strategies to boost product visibility and sales by ensuring that Pay&Go locations are attractive to users and drive demand at the point of sale. He/She will be tasked to develop and execute marketing plans tailored to specific channels, manage in-store promotions, and collaborate with other teams to achieve performance targets.
The Key Responsibilities:
- Develop and Implement Strategies: Create and execute offline and onsite marketing plans, including promotional campaigns, in-store displays, and loyalty programs, aligned with overall brand strategy for offline initiatives.
- Promotional Execution: Manage in-store promotions, point-of-sale materials, brand ambassadors and advertising to drive performance and enhance brand presence.
- Market Research: Monitor market trends, competitor activities, and consumer behavior to identify new opportunities and inform trade marketing strategies.
- Performance Monitoring: Track key performance indicators (KPIs) related to kiosk performance, market share, and customer engagement, and adjust strategies as needed.
- Channel Management: Work with various partners (locations, billers, organizations) to optimize product placement and visibility.
- Events Management: Conceptualize, plan, and execute various trade and marketing events, including trade shows, conventions, contract signing with partners, and in-store activations.
- Budget & ROI: Manage trade marketing investments and budgets, track performance metrics, and analyze results to optimize return on investment (ROI) and campaign effectiveness.
Job Type: Full-time
- Additional leave
- Company events
- Health insurance
- Paid training
Application Question(s):
- What is your expected salary?
- When can you start working with BTI Payments (Philippines) Inc.
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