Marketing Assistant

Marketing Assistant – Property Management Client We are looking for a Marketing Assistant to support a property‑management client. In this role you will be the behind‑the‑scenes creative and data analyst, producing engaging social media posts, crafting persuasive emails, maintaining the website, and shaping content that drives community engagement for franchisees, property owners, travelers, and partners. This is a remote, full‑time position that requires strong organization, clear communication, and a passion for staying ahead of digital marketing trends. Key Responsibilities Social Media Management: Create, schedule, and publish engaging posts across Facebook, Instagram, LinkedIn, and TikTok. Monitor and respond to comments and messages to foster community engagement. Track performance metrics and suggest improvements. Email Marketing: Assist our email marketing vendor in preparing and sending campaigns that promote vacation homes, franchise opportunities, and special offers. Maintain and grow email subscriber lists. Analyze open rates, click‑through rates, and conversions to optimize email performance. Website Maintenance: Update and refresh website content, including blogs and promotional pages. Collaborate with the team to ensure alignment with brand standards and strategic goals. Assist in tracking website analytics to inform content strategy. Content Creation: Write compelling copy for blogs, social posts, ads, and emails that reflect the company’s voice and appeal to target audiences. Collaborate with designers to create visual assets using tools such as Canva or Adobe Creative Suite. Support video creation efforts for marketing campaigns. Campaign Support: Collaborate with the marketing team to plan and execute digital campaigns. Track campaign performance and prepare reports. Conduct market research to identify trends and opportunities. Analytics and Reporting: Monitor KPIs such as engagement, lead generation, and conversions. Compile insights for strategy refinement. Stay updated on competitor activity and industry trends. Collaboration and Communication: Work closely with the owner growth team, franchise team, local destination managers, and external vendors to ensure cohesive marketing efforts. Coordinate with design and sales teams for cross‑functional initiatives. Stay Current on Digital Trends: Research and recommend new tools, platforms, and strategies to enhance digital marketing efforts. Experiment with emerging formats such as influencer partnerships or interactive content. Support Events and Promotions: Assist in preparing and promoting events like franchise discovery sessions or partner meetups. Administrative Tasks: Organize marketing assets, maintain calendars, and prepare presentations as needed. Manage digital marketing tools and subscriptions to ensure smooth operations. Qualifications Excellent written and verbal English skills. Strong organizational skills with the ability to multitask and prioritize workload. Ability to work independently in a remote work environment. Attention to detail and commitment to exceptional service. Critical thinking and problem‑solving skills. Ability to learn new software quickly and efficiently. Willingness to ask questions when unclear about a task or process. Nice to Have: Experience with marketing automation platforms (e.g., HubSpot, Marketo). Knowledge of SEO and Google Analytics. Creative design skills and familiarity with video editing. Experience in the property‑management or travel industry. Job Details Seniority Level: Associate Employment Type: Full‑time Job Function: Marketing, Administrative, and Advertising Industry: Staffing and Recruiting Remote: Yes (Work From Home) #J-18808-Ljbffr