Senior Marketing Manager

About the Job Senior Marketing Manager – Trade & Consumer Marketing (Remote) Location: Remote (with occasional on‑site activities) Markets: ASEAN, New Zealand & Australia (primary focus; supports other markets as needed) Department: Marketing Work Shift: 8:00 AM – 5:00 PM About Addiction Foods Addiction Foods is a global leader in premium pet nutrition, proudly nourishing bonds between pets and people in 15+ countries. We’re seeking a strategic, hands‑on Senior Marketing Manager to lead integrated Trade & Consumer Marketing across ASEAN, NZ, and AU—elevating in‑store execution and route‑to‑market while building consumer demand through digital‑first, AI‑enabled brand campaigns. Role Purpose Own the end‑to‑end go‑to‑market engine—from shopper conversion at retail and distributor channels to consumer awareness, consideration, and loyalty. You will integrate trade programs, events/partnerships, channel activations, and consumer brand marketing (digital, social, content, influencers, CRM) to deliver growth, market share, and ROI. Reporting & Collaboration Reports to: Marketing Director Key partners: Regional Sales Leads, E‑commerce & Marketplace Teams, Brand/Product, Supply Chain, Finance, and Country/Distributor partners. Key Result Areas (KRAs): Trade Marketing & Channel Activation Build annual and quarterly Trade Marketing Plans by market/channel aligned to brand and commercial targets. Drive in‑store visibility , point‑of‑sale (POSM), planograms, pricing/promotions, and digital merchandising to win the shelf and the search bar. Localize toolkits for distributors/retailers; orchestrate sell‑in/sell‑out programs and joint business plans. Track promo effectiveness; optimize assortments, price packs, and placement using data and AI‑driven insights. Events, Partnerships & Shopper Engagement Own trade shows, distributor conferences, retail roadshows, and pet community events (virtual & physical). Develop partnerships with pet specialty retailers, vets, breeders, KOLs, and communities to amplify trials and repeat. Ensure post‑event ROI measurement and lead‑to‑sales conversion. Consumer Marketing & Digital Growth Lead brand strategy and full‑funnel campaigns (awareness → conversion → loyalty) across paid/owned/earned. Own content & social (TikTok, Instagram, Facebook, YouTube), influencer/creator collaborations, PR , and CRM/loyalty journeys. Partner with E‑commerce on DTC/marketplace demand gen (search/display, retail media, affiliate). Use AI tools for audience insights, creative iteration, media mix modeling, and performance optimization. Performance, Insights & Governance Define dashboards and targets (sell‑in/sell‑out, market share, traffic, CAC, ROAS, LTV). Lead post‑mortems and quarterly business reviews; reallocate spend to top‑return levers. Uphold brand guidelines, legal/compliance (claims, pet nutrition standards), and budget discipline. Ad Hoc & Strategic Projects Support new market entries, portfolio resets, packaging refreshes, and innovation launches as needed. Day‑to‑Day Responsibilities (Illustrative): Trade Marketing Calendarize promotions; brief POSM; run retail media with key accounts; optimize digital shelves. Align with Sales & Distributors on forecasts, allocations, and merchandising priorities. Day‑to‑Day Responsibilities (Illustrative): Consumer Marketing Build integrated campaigns (content + media + influencers + CRM); brief agencies/creatives. Oversee editorial calendar, UGC/influencer seeding, community management, and social listening. Partner with Product on NPD GTM: claims, hero reasons‑to‑believe, launch bundles, sampling. Day‑to‑Day Responsibilities (Illustrative): Data, AI & Ops Use AI for audience clustering , creative testing , copy variants , and content repurposing . Maintain dashboards (e.g., GA4, retail media, marketplace analytics, CRM, BI). Track spend vs budget; produce monthly/quarterly performance packs. Qualifications Bachelor’s in Marketing/Business; Master’s a plus. 8+ years in Trade/Shopper & Consumer Marketing within FMCG/Consumer/Pet categories; regional exposure preferred. Demonstrated success delivering growth across multiple markets and channels (retail + e‑commerce). Strong digital acumen: paid social, search/retail media, influencers, CRM/loyalty; hands‑on with analytics. Proven experience applying AI tools (e.g., for insights, targeting, creative optimization). Excellent leadership, stakeholder management, project management, and vendor/agency orchestration. Growth mindset, resilience, and bias for action. Success Metrics (KPIs) Sell‑in growth, sell‑out velocity, improved distribution & weighted distribution. Promo ROI, trade spend efficiency, retail media ROAS. Share of shelf/search, on‑site conversion, basket size, repeat. Brand awareness, engagement rate, CAC, LTV, CRM growth & retention. On‑time/on‑budget delivery of campaigns, events, and toolkits; partner satisfaction (NPS). Tools & Platforms (Examples) GA4 or equivalent analytics. Retail media & marketplace consoles. Meta/TikTok/YouTube Ads. Marketing automation/CRM. Social listening. Project management (e.g., Asana/Trello). BI dashboards. GenAI tools for copy/visuals/insights. Why Join Us Shape how a global premium pet food brand is experienced at shelf and online. Lead digital‑first, AI‑enabled marketing across vibrant, high‑growth markets. Collaborate with international teams in a flexible remote setup. How to Apply Send your CV and cover letter to #J-18808-Ljbffr