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Social Media Marketing Specialist

4 weeks ago

Batangas City, Philippines CPS Asia Pacific Full time

Overview

Social Media Marketing Specialist (Remote)

Marketing Communications & Social Media Specialist role to lead and implement social media and content marketing initiatives while supporting broader marketing communications and high-profile company events. This individual contributor role requires a strong blend of strategic thinking and hands-on execution across multiple marketing channels, with the ability to manage tight deadlines and shifting priorities. This position reports directly to (CEO/COO/CINO) and will collaborate cross-functionally, including direct work with senior executives and external stakeholders.

Responsibilities

Social Media & Digital Content Management

  • Create, write, proof, edit, and distribute engaging, on-brand content across TikTok, Instagram, YouTube, LinkedIn , and other social platforms.
  • Build and execute content calendars and campaigns aligned with business goals.
  • Grow and engage target audiences, track performance metrics, and continuously refine content strategy.

Marketing Communications & Public Relations

  • Develop and refine messaging for various internal and external audiences.
  • Coordinate public relations activities, including editor/analyst relations, interviews, and media tracking.
  • Monitor and report on company mentions, news articles, and earned media.
  • Support CEO and senior executives with communications materials and presentations.
  • Deploy marketing strategies to maximize earned media exposure and thought leadership.

Event Marketing & Project Management

  • Plan, coordinate, and project manage key company events, including executive roundtables, product launches, and industry conferences.
  • Manage event logistics, promotion, post-event reporting, and cross-functional collaboration.
  • Use project management tools or systems (e.g., Asana, Trello, Monday.com, or similar) to stay on track and aligned with internal stakeholders.
  • Ensure consistent branding and messaging across all event materials and channels.

Market Knowledge & Stakeholder Engagement

  • Rapidly learn and understand our solutions, market space, and value proposition.
  • Communicate complex topics clearly and persuasively in both written and spoken formats.
  • Engage confidently with customers, senior executives, government officials, industry analysts, and other external stakeholders.
  • Prepare presentations, briefing materials, and talking points for high-visibility engagements.

Tools & Platform Proficiency

  • Strong proficiency in Google Workspace (Gmail, Docs, Sheets, Slides, Drive).
  • Solid experience with Office 365 tools, including SharePoint, Word, Excel, PowerPoint, and Outlook.
  • Comfortable using spreadsheets and visual tools to analyze engagement data and campaign performance.
Qualifications
  • 3+ years of professional experience in digital marketing, content strategy, or marketing communications.
  • Demonstrated success growing engagement and followers on platforms like TikTok, Instagram, YouTube, and LinkedIn.
  • Proven track record in project managing events or campaigns, particularly in high-visibility or executive settings.
  • Excellent English written and verbal communication skills with the ability to represent the company to high-level audiences.
  • Organized, proactive, and capable of managing multiple projects with competing deadlines.
  • Strong attention to detail and ability to uphold consistent messaging and branding.
Preferred Qualifications
  • Experience in B2B, SaaS, government, or technology sectors.
  • Background in PR, journalism, or corporate communications.
  • Familiarity with SEO best practices, paid social, or influencer marketing strategies.
  • Experience with event planning platforms, media monitoring tools, or email marketing systems (e.g., HubSpot, Mailchimp).
Bonus Skills (Desired but not required)
  • Video Editing: Edit, crop, and stitch videos; develop and publish short-form and long-form multimedia content.
  • Graphic Design: Design social and marketing graphics using tools like Canva, Adobe Creative Suite, or similar.
Why Join Us?
  • High-visibility role with direct interaction with leadership and industry stakeholders.
  • Opportunity to own and shape the brand’s public presence.
  • Creative and collaborative culture with room for growth.
  • Competitive compensation and benefits package.
Work schedule

Philippines Virtual to start, Eastern US then PHT

Seniority level
  • Mid-Senior level
Employment type
  • Full-time
Job function
  • Marketing and Sales
  • Industries: Business Consulting and Services
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