Marketing Lead
2 weeks ago
Job Overview
Join a leading premium Filipino food brand as we continue to innovate and grow. We're seeking a strategic Marketing Lead to drive our brand's evolution, lead creative campaigns, and develop comprehensive marketing strategies that resonate with our target audience.
Key Responsibilities:- Develop and execute integrated marketing strategies to strengthen brand positioning
- Drive brand innovation and growth through data-driven insights and market analysis
- Lead, mentor, and manage a dynamic marketing team
- Oversee budget planning, allocation, and forecasting
- Collaborate with cross-functional teams to maintain brand consistency
- Analyze market trends and consumer behavior
- Plan and execute marketing events and promotional campaigns
- Present marketing performance reports and strategic recommendations to leadership
- Bachelor's degree in Marketing, Business, Communications, or related field
- Minimum of 4 years of experience in marketing, preferably in food or retail
- Proven track record in brand strategy and campaign execution
- Experience in managing budgets and optimizing marketing expenditures
- Strong analytical and leadership abilities
- Proficiency in digital marketing and traditional channels
- Professional development opportunities
- Leadership role in an established premium brand
- Health and Wellness Benefits
- Access to industry events and brand collaborations
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