Digital Marketing Officer

Digital Marketing Officer – Pasay

Jipang Group of Companies is seeking a talented and innovative Digital Marketing Officer to join our team. In this full-time role, you will play a crucial part in driving the digital marketing strategy for our company, ensuring our online presence and campaigns effectively engage and attract our target audience.

• Develop and execute digital marketing campaigns across various channels, including social media, search engines, and email marketing
• Manage and optimise the company's website and online content to improve user experience and drive conversions
• Conduct market research and analyse customer data to identify trends and insights that inform digital marketing strategies
• Collaborate with the broader marketing team to create integrated, multi-channel campaigns that align with the company\'s overall marketing objectives
• Monitor and report on the performance of digital marketing initiatives, using data to continually optimise and improve results
• Stay up-to-date with the latest digital marketing trends, technologies and best practices, and make recommendations for implementation

Qualifications:

• At least 2 years of experience in digital marketing, preferably within the hospitality industry
• Proficient in the use of digital marketing tools and platforms, such as Google Ads, social media advertising, web analytics, and content management systems
• Strong analytical and data-driven mindset, with the ability to interpret data and derive meaningful insights
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and compelling way
• Creative flair and an eye for design, with the ability to conceptualize and execute visually engaging content
• Familiarity with search engine optimization (SEO) best practices and experience in improving website performance
• Bachelor\'s degree in Marketing, Communications, or any related field

Additional details:

• Job Types: Full-time, Permanent
• Benefits: Additional leave, Company Christmas gift, Company events, Opportunities for promotion, Promotion to permanent employee, Staff meals provided

Pasay, Camarines Sur ₱ - ₱ Y Networld Hotel Management Corp.

Posted today

Job Description

Jipang Group of Companies is seeking a talented and innovative Digital Marketing Officer to join our team. In this full-time role, you will play a crucial part in driving the digital marketing strategy for our company, ensuring our online presence and campaigns effectively engage and attract our target audience.

• Develop and execute digital marketing campaigns across various channels, including social media, search engines, and email marketing
• Manage and optimise the company\'s website and online content to improve user experience and drive conversions
• Conduct market research and analyse customer data to identify trends and insights that inform digital marketing strategies
• Collaborate with the broader marketing team to create integrated, multi-channel campaigns that align with the company\'s overall marketing objectives
• Monitor and report on the performance of digital marketing initiatives, using data to continually optimise and improve results
• Stay up-to-date with the latest digital marketing trends, technologies and best practices, and make recommendations for implementation

Qualifications:

• At least 2 years of experience in digital marketing, preferably within the hospitality industry
• Proficient in the use of digital marketing tools and platforms, such as Google Ads, social media advertising, web analytics, and content management systems
• Strong analytical and data-driven mindset, with the ability to interpret data and derive meaningful insights
• Excellent written and verbal communication skills, with the ability to present complex information in a clear and compelling way
• Creative flair and an eye for design, with the ability to conceptualise and execute visually engaging content
• Familiarity with search engine optimization (SEO) best practices and experience in improving website performance
• Bachelor\'s degree in Marketing, Communications, or any related field

If you are excited by this opportunity and believe you have the skills and experience to thrive in this role, we encourage you to apply now

Job Types: Full-time, Permanent

• Additional leave
• Company Christmas gift
• Company events
• Flextime
• Health insurance
• Opportunities for promotion
• Paid training
• Promotion to permanent employee

Posted 1 day ago

Job Description

A Social Media Associate ensures the company\'s online presence is active, engaging, and effective in reaching the right audience.

He/She is responsible for developing, implementing, and managing the company\'s social media strategy to increase brand awareness, improve marketing efforts, and engage with target audiences.

This role involves creating compelling content, monitoring online interactions, analyzing performance metrics, and ensuring that the company maintains a strong and consistent digital presence across various platforms.

The specialist works closely with the marketing and creative teams to support campaigns, drive traffic, and achieve business goals through social media channels.

In addition, during periods of reduced online activity, the Social Media Specialist may also be required to support marketing initiatives on the ground, such as attending physical events, manning/assisting with booth sampling, and participating in product sampling activities to strengthen brand visibility and engagement.

Social Media Specialist - (the doer, the one who creates, posts, and interacts)

Focus: Execution

Level: Usually entry to mid-level

Key Role: Hands-on work managing social media accounts day-to-day.

Responsibilities:

Create and post content (graphics, captions, videos, reels).

Engage with followers (reply to comments, messages).

Monitor social media activity and trends.

Run ads (sometimes, depending on company size).

Report basic analytics to the manager or marketing team

Job Type: Full-time

• Additional leave
• Company Christmas gift
• Company events
• Flextime
• Health insurance
• Opportunities for promotion
• Paid training
• Promotion to permanent employee