Oncology Portfolio Manager

2 days ago

Taguig, Philippines F. Hoffmann-La Roche AG Full time
* Business Planning: Contribute to the development of the business plan, defining market potential and opportunities. You will analyze sales and market trends to develop and recommend corrective actions as needed.* Product Expertise: You will be responsible for defining product positioning and ensuring appropriate use of biomarkers.* Market and Sales Monitoring: Continuously monitor sales performance and work closely with the sales team to follow up on leads and market demands. You will coordinate with sales and commercial excellence teams to roll out effective marketing campaigns.* Relationship Management: Build and maintain strong, long-term relationships with key decision-makers and clinicians in hospitals. You will actively participate in customer events, provide scientific information, and solve complex cases related to our products.* Training and Education: Provide training and education to both internal teams(Sales) and external partners(Clinician) on new and existing products.* Digital Solutions: Create awareness of navify Algorithm Suite and associated algorithms that enables customers to achieve clinical insights and support clinical decision-making.* Planning, preparation and execution of marketing initiatives and marketing campaigns with various channels* Executes proper end to end campaign management with monitoring and evaluation of effectivity of campaigns* Aligns execution with all the channels including sales and distributors in an effective way* Implements new ways of marketing using various channels in an integrated approach* Together with commercial excellence function monitors the effectivity of campaigns and various marketing approaches and aligns accordingly future activities* Collaborates with sales and commercial excellence functions for an input* Production of brochures, flyers and marketing collaterals* Customer education (Seminars, Symposiums, Congresses and trade exhibits)* Marketing programs (e.g. Access programs with Access & CVM)* Contract and proposal management* Pharmaceuticals and/or Diagnostic career background is preferred, and/or sales experience in Pharma/Diagnostic or related industry, and an understanding of the clinicians and key external influencers* Clinician-Facing Experience in managing commercial and marketing initiatives* Pharmacy/Medical degree is an added advantage
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