SEO Growth Specialist

Who are Heidi? Heidi is building an AI Care Partner that supports clinicians every step of the way, from documentation to delivery of care. We exist to double healthcare’s capacity while keeping care deeply human. In 18 months, Heidi has returned more than 18 million hours to clinicians and supported over 73 million patient visits. Today, more than two million patient visits each week are powered by Heidi across 116 countries and over 110 languages. Founded by clinicians, Heidi brings together clinicians, engineers, designers, scientists, creatives, and mathematicians, working with a shared purpose: to strengthen the human connection at the heart of healthcare. Backed by nearly $100 million in total funding, Heidi is expanding across the USA, UK, Canada, and Europe, partnering with major health systems including the NHS, Beth Israel Lahey Health, MaineGeneral, and Monash Health, among others. We move quickly where it matters and stay grounded in what’s proven, shaping healthcare’s next era. Ready for the challenge? The Role We’re hiring an SEO Growth Specialist who’s ready to make waves in the AI healthtech space. You’ll be owning on-page optimisation to improve user experience and deepen engagement, driving rapid growth globally. Working closely with the GTM team, you’ll be part of our pioneering organic growth team and will have a great opportunity to build something 0 to 1. It’s a chance to lay down the optimisation engine that will fuel our hypergrowth, while building an organic search user journey that will scale 10x over the next few years. What you’ll do UX and Performance: Lift engaged time, scroll depth, click throughs, etc. by improving hierarchy, layout, and readability, among others. On-page Experimentation: Build hypotheses from analytics and research, run A/B tests, and promote winners. Maintain an experiment backlog and ship on a fortnightly cadence. User Research: Analyse session recordings, heatmaps, and surveys to find blockers and inform test ideas. Validate with small qualitative loops. Cross-functional Delivery: Scope and ship with the Website and Design teams. Document requirements and success criteria. Close the loop with stakeholders. AI Automation: Use AI to generate test variants, pull insights, coordinate page updates, and streamline reporting without sacrificing editorial control. What we will look for: 3+ years SEO experience, focusing on on-page optimisation Strong command of GA4 and Tag Manager, user insight and testing tools Proficient in CMS platforms, particularly Sanity Data-driven: Skilled at measuring impact and interpreting outcomes. Practical experience with funnel analysis and experiment design. Proactive: Self-driven, delivers iteratively, and consistently manages an efficient and well‑organised experiment pipeline. Communication: Work effectively with designers and developers, providing reliable status updates across stakeholders. Adaptability: Up-to-date with SEO and UX trends, industry best practices, and emerging patterns in AI‑driven search and top‑of‑funnel journeys. Bonus: Healthcare‑related experience or medical background If we’d worked together the last 6 weeks, you’d have: Shipped 4 A/B tests and promoted 2 winners to production, raising CTR, on‑page CTA click‑throughs, etc. Ran user research loops: Session replays and heatmap analysis on 10 pages, then translated findings into 7 test ideas Built an experiment backlog and operating cadence: Hypothesis doc, sizing, guardrails, QA, and fortnightly promotion criteria, among others What do we believe in? Heidi builds for the future of healthcare, not just the next quarter, and our goals are ambitious because the world’s health demands it. We believe in progress built through precision, pace, and ownership. Live Forever - Every release moves care forward: measured, safe, and built to last. Data guides us, but patients define the truth that matters. Practice Ownership - Decisions follow logic and proof, not hierarchy. Exceptional care demands exceptional standards in our work, our thinking, and our character. Small Cuts Heal Faster - Stability earns trust, speed delivers impact. Progress is about learning fast without breaking what people depend on. Make Others Better - Feedback is direct, kindness is constant, and excellence lifts everyone. Our success is measured by collective growth, not individual output. Our mission is clear: expand the world’s capacity to care, and do it without losing the humanity that makes care worth delivering. Why you will flourish with us