Sr. PPC Analyst

21 hours ago

Quezon City, Philippines LegalMatch.com Full time

As a Sr. PPC Analyst at LegalMatch, you will manage paid media campaigns to generate high-quality leads and optimize ad performance across platforms. Your role directly contributes to the company’s growth by ensuring cost-effective lead acquisition strategies. Responsibilities Plan, create, and manage PPC campaigns across multiple digital platforms Optimize campaigns daily by adjusting bids, targeting, and ad copy Monitor campaign performance to ensure lead volume and cost-efficiency goals Generate actionable insights through data analysis and performance reporting Present findings and recommendations to internal stakeholders Analyze market trends to inform campaign strategies Collaborate with cross-functional teams to improve landing page performance Maintain high quality score standards and ad relevance Maintain control of campaign budgets and expenditures Continuously improve PPC processes and results 1–2 years of experience as a Sr. PPC Analyst or equivalent Strong analytical skills and a data-driven mindset Proficiency in Microsoft Excel and experience in reporting and analysis Highly proactive, meticulous, and results-oriented Experience with LinkedIn Ads and Facebook Business Manager Excellent written English, especially in ad copywriting Familiarity with A/B testing, bidding strategies, and lead generation funnels Traits that make you a great fit: Be proactive and focused on results Solve complex problems, even under pressure Have a “can-do” attitude to resolve issues efficiently Pursue continuous improvement in processes and systems Work well with teams and communicate effectively #J-18808-Ljbffr

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