Senior Product Marketing Manager

3 days ago

Cainta, Philippines Cloudflare Full time

About Us At Cloudflare, we are on a mission to help build a better Internet. Today the company runs one of the world’s largest networks that powers millions of websites and other Internet properties for customers ranging from individual bloggers to SMBs to Fortune 500 companies. Cloudflare protects and accelerates any Internet application online without adding hardware, installing software, or changing a line of code. Internet properties powered by Cloudflare all have web traffic routed through its intelligent global network, which gets smarter with every request. As a result, they see significant improvement in performance and a decrease in spam and other attacks. Cloudflare was named to Entrepreneur Magazine’s Top Company Cultures list and ranked among the World’s Most Innovative Companies by Fast Company. We realize people do not fit into neat boxes. We are looking for curious and empathetic individuals who are committed to developing themselves and learning new skills, and we are ready to help you do that. We cannot complete our mission without building a diverse and inclusive team. We hire the best people based on an evaluation of their potential and support them throughout their time at Cloudflare. Come join us Location - Austin, TX About the Role We are seeking an experienced Senior Product Marketing Manager to lead partner-focused go-to-market strategy with Global GSI’s - such as Deloitte, Wipro, Cognizant and others and leading telecom service providers. You will be responsible for shaping and executing joint go-to-market motions - identifying collaboration areas, building compelling “better together” narratives, and designing revenue-driving sales plays. As the bridge between our product portfolio and these partners, you will craft differentiated joint value propositions, create integrated marketing plans that scale, and deliver messaging and enablement assets that resonate with both technical and business audiences. You will work closely with core Product Marketing and Product Management teams to ensure partner-led messaging, positioning, and sales plays are tightly aligned with our broader GTM strategy. Key Responsibilities Identify areas of collaboration Work with partners to define priority joint solution areas. Align partner capabilities with our portfolio to uncover new growth opportunities. Translate customer needs into repeatable joint offerings that deliver business outcomes. Build “Better Together” narratives Develop differentiated joint value propositions that highlight the combined strengths of our solutions and partner services. Create executive-ready stories and use cases that resonate with technical, business, and C-level audiences. Ensure consistent partner messaging across all campaigns, field programs, and sales engagements. Design sales plays that drive revenue Package repeatable sales plays aligned to industry use cases, security outcomes, and target accounts. Collaborate with sales, partner, and solutions engineering teams to operationalize these plays. Measure performance and optimize plays to increase pipeline contribution and win rates. Create and execute integrated marketing plans Build joint marketing plans with partners, including campaigns, events, digital programs, and

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