Social Media Specialist

2 weeks ago

Ortigas, Philippines TigerUX Full time

Responsibilities: • Develop, implement, and manage social media strategies across platforms (Facebook, Instagram, TikTok, LinkedIn, etc.). • Create and curate high-quality, engaging content (images, videos, captions) that reflect the brand's voice. • Monitor social media channels, respond to comments/messages, and foster community engagement. • Track, analyze, and report on social media performance metrics (reach, engagement, conversions). • Stay updated on social media trends, tools, and best practices to keep the brand relevant. • Collaborate with marketing and creative teams to ensure consistent branding across all channels. • Plan and execute paid social media campaigns to boost reach and engagement. • Manage the content calendar and ensure timely posting of campaigns and updates. Qualifications: • Bachelor’s degree in Marketing, Communications, or related field. • At least 1–2 years of proven experience in social media management. • Proficiency in major social platforms and social media management tools (e.g., Hootsuite, Buffer, Sprout Social). • Strong understanding of analytics tools (e.g., Facebook Insights, Instagram Analytics). • Creative mindset with excellent copywriting and visual storytelling skills. • Knowledge of paid advertising on social platforms. • Ability to work in a fast-paced environment and manage multiple projects simultaneously.

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