Social Media Marketer
3 weeks ago
Job Summary: The Strategy Head will be responsible for driving the overall growth and positioning of the company's luxury real estate portfolio by integrating sales, marketing, and project development strategies.
Key Responsibilities:
- Define and implement the overall sales, marketing, and project development strategy for the luxury real estate portfolio.
- Conduct market and competitor analysis to identify new opportunities, customer trends, and demand for upscale residential, commercial, and mixed-use developments.
- Align sales, marketing, and development goals with corporate vision, ensuring strong financial performance and brand equity growth.
Sales & Business Development:
- Lead and oversee high-value sales initiatives for luxury projects, ensuring revenue targets and profitability are met.
- Develop strategies to strengthen client acquisition and retention, focusing on HNWI and institutional buyers.
- Build and maintain strong relationships with brokers, agents, investors, and corporate partners.
Marketing & Brand Positioning:
- Direct the brand and marketing strategy to position projects as premium and aspirational.
- Oversee campaigns across digital, events, partnerships, and traditional media targeting luxury clientele.
- Ensure consistency of luxury brand messaging, design, and customer experience throughout all customer touchpoints.
Project Development:
- Provide strategic input in conceptualization and planning of luxury real estate projects (residential, commercial, mixed-use).
- Collaborate with architects, designers, and project teams to ensure projects meet market demand and brand standards.
- Oversee feasibility studies, financial models, and market positioning of upcoming developments.
Qualifications:
- Bachelor's degree in Business, Marketing, Real Estate Management, or related field; MBA or Master's preferred.
- At least 15 years of Executive leadership experience in luxury real estate, property development, banking or related industries.
- Proven track record in successfully launching and selling high-end real estate projects.
- Strong knowledge of luxury branding, customer psychology, and lifestyle-driven marketing.
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