Associate/ Brand Manager

22 hours ago

Pasig, Philippines TigerUX Full time

Job Summary
The Brand Manager is accountable for achieving brand targets in Net Sales Value, Contribution Margin, FG days level, volume, and market share, and for developing and executing marketing campaigns for assigned brands or categories.

RESPONSIBILITIES
Planning
• Gather consumer insights and identify target markets, channels, and communication vehicles.
• Collect and analyze data to support the Annual Marketing Intent.

Organization / Implementation
• Prepare product orientation materials for interfacing units and new hires.
• Update and maintain the brand information fact book.
• Track and coordinate new product development with key units.
• Develop sales launch kits for new products and innovations.
• Prepare product transition and rationalization plans as needed.
• Monitor near-expiry FG inventory and recommend disposition plans.
• Consolidate data for SKU pricing across channels.
• Support the AVP in coordinating ATL campaigns with cross-functional teams and suppliers.
• Coordinate with Brand Activation on promotions, excess materials, and trade activities.
• Prepare and present Brand Reviews based on agreed schedules.
• Organize product sample requests.
• Conduct trade checks, market visits, and distributor alignment meetings.

Administrative
• Encode IOs, PRs, Demand Plans, and ABP in the system.
• Route documents for approval and maintain proper filing and archiving.

Controlling
• Gather data for demand forecast accuracy analysis.
• Collect data for brand profitability analysis.

QUALIFICATIONS
• Bachelor’s degree in Business Management, Marketing, Communication Arts, or related field.
• At least 5 years of Brand Management or Marketing experience in an FMCG company, preferably food category.
• Experience in the consumer goods industry is an advantage.
• Strong numerical, administrative, and project management skills.
• Good communication and presentation skills.
• Knowledge of market research principles.
• Proficient in MS Office.

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