SEO Specialist

Responsible for optimizing the website content to improve rankings on search engines. Tasks include analyzing and reviewing content and implementing apt changes to websites.Job Responsibilities-Create Technical Tasks for SEO writers to write compelling and high-quality website content, including but not limited to blogs, guest -posts, technical optimizations, and page content and descriptions.-Research and analyze SEO blog topics.-Ensure both website design and newly developed code meets current SEO standards by working with the design and development teams.-Develop SEO strategies that increase the company's search engine results rankings-SEO keyword discovery, expansion, and optimization to use throughout the company's website and marketing materials-Research and analyze competitor links and keywords-Update content and website links for maximum optimization and search engine rankings-Search for opportunities to optimize website structure, content, linking, and other factors in the interest of improving SEO positions for target keywords-Set measurable goals that demonstrate improvement in marketing efforts-Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.-Track, report, and analyze website daily performance metrics to understand SEO strategy performance-Estimate and manage SEO budget for campaigns.-Create and execute link building strategy-Collaborate and efficiently communicate with others within the marketing department to manage SEO strategyRequirements:-Proven SEO and SEM Experience-Experience in Link Building-Knowledge of search engine algorithms and ranking methods-Experience with SEO industry tools and/or programs, such as but not limited to Google Analytics, Semrush, SERanking-Familiarity with WordPress and/or other content management systems-Knowledge of keyword research and data mining tools-Able to complete competitive analysis of other companies within the industry-Comfortable in analyzing high volumes of data on a daily basis-Continually current on the latest trends and best practices in SEO-Excellent English communication skills