Facebook Ads Specialist

1 day ago

Manila, Philippines Artillery Philippines Full time

Artillery Philippines is a fast-growing e-learning platform, offering online courses in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education. To expand our reach, we are seeking a results-driven Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and course enrollments.Mission:Your primary mission is to strategize, analyze, set up, monitor, test, and report on ad performance for Facebook Ads campaigns aimed at generating high-quality leads for our online courses. Your goal is to ensure that every campaign delivers a positive ROI on our ad spend, helping us achieve sustainable growth and reach new aspiring learners.Who’s your manager?- CEOWho’s under you?- Marketing interns/part-timers (If any)Work Hours:- 2 Days Off: TBD- Flex schedule (You can choose any time between 9 AM - 12 MN PHT but you have to indicate the times. Just make sure you can be present for meetings) Requirements:- Stable internet connection- Own desktop/laptop- Minimum 2 years of hands-on experience managing Facebook Ads campaigns for lead generation, preferably in online education or e-commerce.- Proven track record of being able to scale and handle at least P50k/mo worth of ad budget- In-depth knowledge of Marketing Funnels- Enjoys strategy and analyzing numbers- Creative problem solver who can come up with data-driven solutions- Excellent verbal and written communication skills- Basic Copywriting and graphic design skills- Excellent at multitaskingMain Responsibilities:- Campaign Strategy & Execution: Develop, launch, and manage Facebook and Instagram ad campaigns to generate leads for online courses, ensuring alignment with business objectives and delivering against KPIs.- Performance Analysis & Optimization: Continuously monitor and optimize campaigns based on performance metrics, including:- Cost per Lead (CPL): Maintain or reduce CPL to meet profitability goals.- Click-Through Rate (CTR): Achieve or exceed the CTR benchmark of at least 2%.- Return on Ad Spend (ROAS): Ensure a ROAS of 3x or higher.- Conversion Rate (CVR): Improve conversion rates through optimized targeting and ad creative.- Budget Management: Effectively manage and allocate advertising budgets to maximize ROI and ensure KPIs such as CPL and ROAS are consistently met.- Audience Targeting & Segmentation: Implement advanced audience segmentation, including lookalike audiences and retargeting campaigns, to generate qualified leads.- Creative Testing & Optimization: Collaborate with the creative team to test ad variations (copy, visuals, and formats) and optimize for best-performing combinations that drive engagement and conversions.- A/B Testing: Conduct A/B tests to improve ad copy, visuals, and landing page conversion rates.- Landing Page Optimization: Plan, design and create landing pages to generate leads.- Performance Reporting & KPI Tracking: Generate detailed weekly and monthly reports on campaign performance, highlighting KPI results, insights, and actionable recommendations for improvements.- Administrative Support: Assist with administrative tasks such as updating campaign trackers, preparing performance reports for management, and maintaining campaign documentation.- Coordinate with the other departments to ensure that we generate quality leads for our online courses.Nice to have:- Experience with other paid media platforms (YouTube Ads, TikTok Ads) and landing page optimization is a plus.- Experience setting up landing pages and optimizing for conversions- Experience in market research/customer development/customer interviews.- Sincere interest in art/drawing/calligraphy/painting/journaling/fountain pens.Compensation:- P30k - P35k Basic Pay during the 5-month probation period- P40k - P45k Basic Pay after probation + bonus for target hits- Basic Benefits such as SSS, PAG-IBIG, and PhilHealth- Mid-year bonus (depending on business sales performance & mid-year evaluation results) + 13th-month bonus

  • Facebook Ads Specialist

    1 day ago

    Metro Manila, Philippines Artillery Philippines Full time

    Artillery Philippines is a fast-growing e-learning platform, offering online courses in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education. To expand our reach, we are seeking a results-driven Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and...

  • Facebook Ads Specialist

    1 day ago

    Metro Manila, Philippines Artillery Philippines Full time

    Artillery Philippines is a fast-growing e-learning platform, offering online courses in the creative arts. Our mission is to empower aspiring artists and professionals through accessible and high-quality education. To expand our reach, we are seeking a results-driven Digital Marketer specializing in Paid Media and Facebook Ads to drive lead generation and...

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