Digital Marketing Manager
3 weeks ago
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Job Role: Digital Marketing Manager
Job Type: Manager
The Digital Marketing Manager will be responsible for creating, implementing, and managing complete digital marketing campaigns for our customers. You will collaborate closely with cross-functional teams such as creative, content, SEO, and social media to ensure that our customers digital marketing strategies match their business goals and produce great results.
Key Responsibilities:
Strategy Development: Collaborate with clients to understand their goals, target audience, and market to create customized digital marketing strategies that drive business growth.
Campaign Management: Plan, execute, and optimize digital marketing campaigns across various channels, including but not limited to, SEO, SEM, social media, email marketing, content marketing, and paid advertising.
Performance Tracking and Analysis: Monitor, analyze, and report on key performance metrics to measure the success of campaigns and make data-driven decisions for continuous improvement.
Team Collaboration: Work closely with internal teams to ensure seamless execution of campaigns, coordinating efforts to deliver consistent messaging and branding across all channels.
Budget Management: Manage and allocate budgets effectively across different campaigns and channels, ensuring optimal utilization to achieve maximum ROI.
Content Strategy: Collaborate with content creators to develop compelling and engaging content that resonates with target audiences and supports overall campaign goals.
SEO and SEM: Oversee search engine optimization (SEO) and search engine marketing (SEM) strategies to improve organic rankings and drive targeted traffic to clients websites.
Social Media Management: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
Client Communication: Maintain regular communication with clients, providing updates on campaign progress, performance insights, and recommendations for optimization.
Market Research: Stay updated with industry trends, competitor activities, and emerging digital marketing technologies to ensure the company remains at the forefront of innovation.
Qualifications:
- Bachelors degree in Marketing, Business, Communications, or a related field (Masters degree is a plus).
- Proven experience 5+ years in digital marketing, with a strong track record of managing successful campaigns.
- Proficiency in digital marketing tools and platforms, including Google Ads, Google Analytics, SEO tools, social media management tools, etc.
- In-depth knowledge of various digital marketing channels and strategies, including SEO, SEM, social media, content marketing, email marketing, and paid advertising.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills, with the ability to work effectively in a collaborative team environment.
- Creative thinking and problem-solving skills to develop innovative marketing strategies.
- Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
- Certifications in relevant digital marketing disciplines (Google Ads, Google Analytics, etc.) are a plus.
At ADMS, client relationships are our top priority. To succeed in this position, candidates should have exceptional communication, organizational, and problem-solving skills. You should be resourceful, proactive, adaptable, and agile with the ability to build rapport with clients.
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