Digital Marketing Executive
2 months ago
- Manage, maintain and organize the company website
- Devising strategies to drive online traffic to the company website
- Track and analyze website traffic flow and provide regular internal reports
- Tracking conversion rates and making improvements to the website
- Developing and managing digital marketing campaigns
- Utilizing a range of techniques including paid search, SEO and PPC
- Overseeing the social media strategy for the company
- Managing online brand and product campaigns to raise brand awareness
- Managing the redesign of the company website
- Improving the usability, design, content and conversion of the company website
- Responsibility for planning and budgetary control of all digital marketing
- Evaluating customer research, market conditions and competitor data
- Review new technologies and keep the company at the forefront of developments in digital marketing.
Education:Bachelor's Degree in Marketing, Communications, or a related field.
OR Bachelor's Degree in any field + relevant certifications or proven experience in digital marketing.Â
Experience:
1-3 years of experience in digital marketing, with evidence of successful campaigns and measurable results.Â
Skills:
Strategic:
Ability to develop and implement comprehensive digital marketing strategies aligned with business objectives.
Strong understanding of user behavior and customer journey mapping.
Data analysis and reporting skills to track campaign performance and make data-driven decisions.Â
Creative:
Excellent written and verbal communication skills.
Ability to generate engaging and creative content for various digital platforms.
Strong visual sense and understanding of design principles.Â
Personal:
Excellent problem-solving skills and ability to adapt to changing trends and technologies.
Strong organizational and time management skills.
Excellent interpersonal skills and ability to collaborate effectively with diverse teams.
Proactive, self-motivated, and results-oriented with a strong work ethic.
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