Public Relations Lead

1 month ago

Manila, Philippines Shopee Full time
Job Description:

Scope of Work:

  • Branding & Marketing Communications: Develop and implement a public relations strategy to support the company's marketing and external branding goals through earned media
  • Media Relations: Develop and implement a media relations strategy by seeking high-level placements in top-tier publications, cultivating and managing long-term relationships with key editors, plan and oversee media engagement initiatives
  • Spokesperson Management: Develop and oversee opportunities to amplify leadership visibility in media and relevant industry groups through activities such as speaking engagements and exclusive interviews

Day-to-Day Responsibilities:

  • Collaborate with Corporate Communications Lead in implementing publicity initiatives that build and sustain external brand positioning
  • Coordinate with regional and cross-functional teams for PR executions including press release development and distribution, press conferences, speaking engagements, media interviews
  • Establish and grow relationships with press, broadcast and other industry influencers with a focus on lifestyle and tech media
  • Prepare media coverage reports and media share of voice, sentiment analysis
  • When needed, leverage on media network and relationships on behalf of Shopee to influence public perception and strengthen the company's narrative

Requirements:
  • Minimum 8 years experience in public relations, marketing communications, media and journalism, with proven ability to implement impactful public relations campaigns
  • Strong media network and an in-depth understanding of how PH media outlets work is a must
  • Excellent written and verbal communication with proficiency in copywriting and editing
  • Must be data-driven
  • Other required skills: project management, negotiation, budget management, strategic thinking

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