Senior Brand Manager-OTC

4 weeks ago

Quezon City, National Capital Region, Philippines Monroe Consulting Group Full time

Executive search firm Monroe Consulting Group Philippines is recruiting on behalf of a Pharmaceutical company that provides innovative health and wellness products. Our respected client is seeking for a Senior Brand Manager who will develop and implement the overall brand activities of assigned brand/category aligned with the overall brand strategy, anchored on updated and relevant consumer insights and market data.

Job responsibilities:

Brand Plan Execution / Project Management

  • Oversees the timely and effective implementation of marketing programs/campaigns.
  • Maintains a marketing monitoring data for post-marketing evaluation activities.
  • Assesses the impact of all marketing activities/programs and identifies areas for improvements of next marketing initiatives.
  • Supports Marketing Services in the development and evaluation of new products that will compliment his/her existing brand/portfolio, creating a new product development roadmap.
  • Collaborates with Marketing Services in the planning of market researches to ensure updated consumer insights and market trends for the assigned brand/category.

Supply and Distribution Management

  • Oversees the accurate monitoring of all stock inventories and ensures that stock inventory and distribution are aligned with internal & external stakeholders.
  • Oversees all SKUs of assigned brands and manages end-to-end function including full oversight and recommendations on the disposal of near-ex SKUs for proper handling and management.
  • Conducts regular SKU/pricing analysis on his/her assigned portfolio.
  • Owns and manages the Monthly Demand Forecast(s) of assigned brand/categories.


Budget Monitoring and Utilization

  • Ensures that all marketing programs/activities and initiatives of assigned brand/category are within approved budget.
  • Identifies/recommends value-added initiative/savings on all expenses related to the implementation of all marketing programs/activities.
  • Generates and monitors monthly reports on A&P Budget spending, including preparation of A&P accruals.
  • Monitors actual spending vis-a-vis approved A&P Budget and identifies ways and means to effectively manage financial resources resulting to efficiencies.
  • May identify, develop and recommend an accelerated growth plan for his/her assigned brand/portfolio.


Job requirements

  • At least 7-10 years brand exclusive/combined brand and advertising experience from FMCG or pharmaceutical OTC industries
  • In-depth knowledge and understanding of consumer and market trends, brand management, marketing management and marketing communications principles
  • Relevant work exposure in various marketing fields specifically on Brand Building and Promotions, P&L analysis, forecasts, and insights
  • Strong understanding or marketing concepts and market segments, and has significant work experience in identifying marketing opportunities and positioning strategies
  • Well versed in developing and executing brand plans, delivery of marketing KPIs per brand, with the objective of driving significant brand profitability and growth
  • Excellent communication and presentation skills
  • High attention to details; Highly flexible and can easily adapt and transition to constant changes

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