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SEO Copywriter

3 months ago

Manila, National Capital Region, Philippines Training Resources Group, Inc. Full time

Grow your career with Australia's largest training resources provider

Great career progression in a rapidly expanding companyBe part of a dynamic & successful teamEnjoy the convenience of Australian hours – no night shift & no rush hour travelABOUT US

Training Resources Group is a B2B group of 5 companies that develop & provide Vocational Education & Training (VET) learning resources to the Australian VET sector. As the market leader in providing these resources in Australia, we focus on creating an exceptional experience for our clients through high quality products, exceptional customer service & support.

ABOUT THE ROLE

You will be responsible for writing and search engine optimising website copy across our brands, to maximise engagement, generate leads and effectively communicate our offering and value propositions.

Reporting to the Product Marketing Manager, within the Marketing department, you will work closely with the other Marketing teams including, Product Marketing, Web Dev & UX, Creative, Email Marketing, Social Media, Digital Ads, SEO & Marketing Project Management.

YOUR RESPONSIBILITIES

Write compelling, engaging copy with the goal of increasing brand awareness, web traffic and lead generationDevelop engaging, channel appropriate marketing copy that will raise brand awareness and generate leads. In this role, you'll be responsible for writing copy for:
Award submissionsAdvertisingSales brochuresCase studiesBlog articlesWebsite pages (landing, product and feature pages)Meticulously edit and proofread copy to ensure content is accurate, relevant and error-freeIndependently or partner with the SEO team in selection of relevant keywordsSearch engine optimise (SEO) the content you write with the selected keywordsAssist with answering and assigning marketing tickets amongst the teamConduct industry research, keep up to date on marketing trends and best practices and apply this to your workUtilise AI tools for generating ideas, first drafts, optimising content and increasing overall efficiencyResearch channel specific writing techniques, in order to adapt your writing style to various channelsResearch and identify opportunities to improve webpage layout, conversion rates and reader engagement in partnership with other teamsReport to management on project and task progress, blog readership stats, website conversion rates, average session duration, and other key performance metricsProvide proofing and editing support where neededWhere needed and where time permits, assist the SEO team with additional tasksESSENTIAL – you must possess these skills:3+ years' experience writing marketing copy1+ years' experience optimising content for search engines (SEO)Experience utilising ChatGPT or other AI tools to generate ideas, write first drafts and optimise contentExperience writing content for a wide variety of channels such as website content, advertising copy, brochure copy, award submissions etc.Excellent research, writing, editing, proofreading and typing skillsCreativity, resourcefulness, flexibility, and motivationA team player who is receptive to feedbackExcellent time-management and organisational skills, with the ability to meet tight deadlinesDESIRABLE – bonus if you possess these skills:Experience developing landing page content that convertsBachelor's degree in English, Communications, Journalism, Marketing or related fieldExperience optimising content for SEO keywordsExperience using Google AnalyticsKPI – your performance will be based on:Ability to meet due datesQuality and quantity of workWhen you apply, please make sure to include:ReferencesLinks to your portfolio or provide work samplesWHAT'S IN IT FOR YOU?Permanent work-from-home (quarterly attendance at internal events are required for staff within 40kms of our office)No night shifts & weekend workFast career growth & development with our internal promotionLoyalty incentives Dental and optical benefitsPHP 100,000 medical coverage of 2 dependentsSnacks & meals provided in the pantryWork less Enjoy a 7.5-hour workday instead of 8Enjoy more vacation leave Get 10 days in year 1, 15 days leave in year 2, and 20 days in year 3 and thereafterGet paid to learn We provide up to 10 days per year for educational/vocational leaveSubsidies for gym membership, internet and vaccinationVirtual games, events and lunches out