IT Advertising and Promotions Specialist

2 months ago


Cebu, Philippines Universal Hotels and Resorts, Inc. Full time

Job Responsibilities:

Develop and execute paid advertising strategies to achieve marketing objectives, such as brand awareness, lead generation, and sales.Manage and optimize paid campaigns on Google Ads, Meta Ads Manager (Facebook/Instagram), TikTok Ads, and other platforms.Conduct thorough keyword research, audience targeting, and ad copywriting to maximize campaign performance.Monitor key performance indicators (KPIs) and analyze campaign data to identify trends, insights, and optimization opportunities.Generate regular reports to track campaign performance and provide actionable insights to the team.Stay updated on emerging trends, best practices, and new features in paid advertising across social media platforms.Qualifications:Bachelor's degree in marketing, Advertising, Business, or related field.One to Two (1 to 2) years of experience in social media management with a focus on paid advertising analysis.Proficiency in Google Ads, Meta Ads Manager, TikTok Ads Manager, and other paid advertising platforms.Strong analytical skills with the ability to interpret data and derive actionable insights.Excellent communication and collaboration skills.

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