Content Specialist

4 days ago

Manila, National Capital Region, Philippines Home Credit Philippines Full time

The Content Specialist will be in charge of formulating copies, headlines, content, for all campaign materials, based on the creative brief, and aligned with Home Credit's brand guidelines. The role will also take part in basic design and layout requirements.

About The Job

What You'll Do:

Copy-writing - craft engaging headlines, taglines, promo names, based on the brief's campaign objectives, the specific channel, and the brand guidelinesCreative writing - write captions, articles, blogs, scripts, and other long-form content requirements,customized to the channel, while embodying the brand, and resonating well to the target audienceConcept development - propose creative ideas, and out-of-the box content for campaigns that will create strong engagement and resonate to the target audienceHandles major campaigns or integrated marketing campaigns
What You Need To Have: Need to Have Areas At least 2-3 years work experience as a copy-writerExperience working in creative agencies, or ad agenciesExperience in marketing strategic planning, product/brand management, advertising, digital, ATL, BTLExcellent command of written and verbal English, and Tagalog, with strong grasp of jargons, and pop cultureExceptional copywriting skillsAbility to plan and structure content, and to achieve the right writing tone and styleExcellent presentation skillsLiterate and comfortable with using office/creative software tools
Nice to Have AreasActive in social media, and have a full sense of the user behavior in the different social media channelsHave the basic understanding of business and marketing objectives, and how this leads to the campaign objectivesOutgoing / sociable personality Job Perks You'll Enjoy: Hybrid work set upPermanent dayshift scheduleUp to 20% variable performance-based bonusHMO on Day 1 and HMO dependents coverage including same-sex partnersAccess to mental health and wellness partnersWellness Leaves and Birthday LeaveInternal career mobility optionsLocal and international learning opportunities
Empower Filipinos with innovative financial solutions at Home Credit Philippines. Click Apply Now and join a company where there are #NoSmallRoles and everyone is important. At Home Credit Philippines, we believe that everyone has something special to offer. Our motto "No Small Roles, Everyone is Important" is at the heart of everything we do. We think diversity makes our company better and every single job and person here plays a big part in our success. We're all about creating a welcoming place where everyone feels valued for who they are. This means we make sure that everyone, no matter their background or what they look like, gets a fair chance at jobs, training, and promotions. When it comes to hiring, everyone gets a fair look. It doesn't matter where you're from, what you believe, who you love, whether you have a disability, or any other or any other condition protected under Philippine laws. If you meet the job requirements, you have a chance to get the job. Come join us at Home Credit, where diversity fuels our innovation. Here, there are #NoSmallRoles and #EveryoneisImportant.
#LI-KB1

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