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Chief Communications Officer

2 months ago

Makati City, National Capital Region, Philippines AXA Group Full time

Chief Communications Officer for Brand Marketing and Communications

The Chief Communications Officer for Brand Marketing and Communications is a leadership role that oversees the development and implementation of brand strategies, marketing campaigns, and communication plans for the organization. This role requires active involvement in the company's business strategies to develop strategic, insightful, and customer-centric campaigns for the AXA brand and its products.

Key Responsibilities:

  • Integrated Marketing Communications Strategy and Execution
    • Leads the team in formulating integrated marketing campaign strategies and briefs for AXA Brand and products
    • Supervises and directs agencies and in-house creatives in the development of campaign materials
    • Provides direction for media strategies and plans across all platforms
    • Oversees development of product-related sales & marketing tools
    • Manages, executes, implements, and evaluates campaigns
    • Ensures that all consumer/customer-facing communication materials adhere to brand standards and strategy
  • Brand Marketing Communications / Partnerships, Corporate Communications, PR and Social Media
    • Leads the planning, development, and implementation of public/stakeholder relations, corporate communications, crisis communications, and service communications strategies in traditional and digital media
    • Serves as a spokesperson for the brand, managing media inquiries, press releases, and crisis communications
    • Builds and maintains a strong relationship with media outlets
    • Oversees the Corporate Communications/PR team in traditional and digital media in areas such as:
      • Public relations strategy and initiatives
      • Media, influencer, and stakeholder relations management
      • Corporate communications materials, including press releases, and corporate announcements
      • Content development for the company's internal channels, working closely with different divisions and teams for their communication requirements
    • Develops and activates strategic brand partnerships in support of brand strategies and performance metrics
  • Branding and Communications for Distributor
    • Develops and implements a comprehensive brand strategy that aligns with the company's business goals and enhances its market position within the distributors
    • Ensures a consistent brand message across all distribution channels
    • Leads the development of a holistic communication strategy that effectively reaches and engages our distributors
    • Oversees all external communications and ensures alignment with the brand's messaging across all channels
  • Corporate Website and Social Media Assets
    • Leads the overall management of the corporate website as a brand asset: performance metrics, content management, and community engagement
    • Manages the company's official social media accounts as a platform to deliver engaging brand narratives and experiences
  • Multi-media
    • Oversees the in-house multi-media team to ensure accurate, creative, and timely output is delivered
    • Provides support across the organization for multi-media requirements
  • Governance
    • Leads the Crisis Communications team
    • Leads the Reputational Risk Committee
    • Leads the Communications Governance Committee
    • Represents the team in the Customer Council

About the Role:

This is a leadership role that requires strong leadership, creative thinking, and expertise in both marketing and communications. The ideal candidate will have a proven track record in developing and implementing successful brand strategies, marketing campaigns, and communication plans.

About AXA Philippines:

AXA Philippines is one of the largest and fastest-growing life insurance companies in the country. It offers financial security to more than one million individuals through its group and individual life insurance as well as general insurance products through its subsidiary Charter Ping An.

What We Offer:

AXA Philippines offers a dynamic and challenging work environment, competitive compensation and benefits package, and opportunities for professional growth and development.