Product Manager

2 weeks ago

Manila, National Capital Region, Philippines Santen Inc Full time

Santen is a specialized life sciencescompany with a proud 130-year heritagefocused exclusively on ophthalmology.As a Japan-originated, global company with our footprint in over 60 countries, we are dedicated to delivering innovative treatments and digital solutions for eye health and addressing vision-related social issues for people around the world.

Purpose of Role

As a Product Manager, you play a pivotal role in developing and implementing all marketing-related programs and activities for the Santen Key Product Portfolios, including Dry Eye, Infectives, and Glaucoma. Your primary responsibility is to ensure the success of these product lines by creating demand through effective positioning, messaging, and marketing programs. With a focus on achieving 100% sales targets and progressive market share development, you'll be instrumental in driving revenue growth and maintaining profitable pricing management, all while adhering to company compliance policies.

Your role extends beyond traditional marketing tasks; you'll be tasked with presenting our products in ways that strengthen our brand values and boost sales. This involves understanding customer needs, guiding product development, and supporting sales efforts. As a product expert, you'll provide the vision and leadership necessary to coordinate efforts across various departments involved in bringing our products to market. Your strategic decisions, informed by thorough market and competitor analyses, will be key in ensuring the success of our products from conception through launch and beyond.

As the Product Manager, you'll be at the forefront of creating the go-to-market strategy, laying out the necessary steps to introduce new products, features, or enter new markets. Your focus will be on crafting positioning and messaging that resonates with our target buyers, ensuring that our internal and customer-facing teams are equipped to effectively represent the technical benefits of our products. Through collaboration with regional patient journey solution team, the cluster region marketing teams, training sessions for sales and support teams, and diligent tracking of market metrics, you'll play a critical role in driving the success of our product lines and maintaining our competitive edge in the pharmaceutical industryand managementof future markets and product pipelines.

Job Description

Business Development:

  • Develop and implement comprehensive marketing plans to increase market acceptance of the entire assigned product portfolio and strengthen the 'Santen' corporate brand in the Philippines.
  • Understand the corporate marketing strategy and tailor it to local policies, devising strategies for pricing, product positioning, promotion, and sales channels to effectively reach target customer segments
  • Formulate operational plans and budgets for the assigned product portfolio, aligning them with customer needs, business objectives, and country strategy, ensuring approval and successful implementation.
  • Oversee the tactical plan for products, including program development, advertising, and sales support materials, ensuring the creation and management of diverse promotional materials to meet various customer requirements.

Driving Financial Performance:

  • Take responsibility for achieving sales targets and managing the A&P (Advertisement & Promotion) and S&M (Sales & Marketing) campaign budget for the entire assigned product portfolio, including samples and marketing-initiated internal training
  • Project sales forecasts and manage inventory levels effectively to support smooth supply chain management in collaboration with company RA/QA, SCM, and distributor teams.
  • Forecast product sales and market growth, engaging in strategic planning and life-cycle management to maximize product performance.
  • Manage the advertising and promotion budget efficiently to optimize marketing initiatives and drive financial success.

Other Responsibilities:

  • Support and train Medical Representatives on product portfolios and commercial excellence intitiatives to ensure effective interactions with medical professionals, enhancing product knowledge and sales effectiveness
  • Complete additional tasks as assigned by immediate superiors, demonstrating flexibility and adaptability to meet evolving business needs.
  • Operate at the Product Manager level with confidence and sophistication, delivering plans and executions independently while collaborating effectively with cross-functional teams.
  • Foster teamwork and collaboration across Santen Philippines and collaborate with the Regional Patient Journey Solution team to align with regional strategies and objectives.
Qualifications
  • University graduate in life sciences or related disciplines
  • 2 years or above healthcare marketing experience in Ophthalmology, OR 5 years healthcare sales/marketing experience
  • Highly self-driven and good leading skills to achieve goals
  • Good analytical and communication skills
  • Able to work under pressure
  • Proficiency in both written and spoken English and Chinese
  • Proficient in MS Office applications, including Outlook, Word and Excel.
  • Strong skills in PowerPoint Presentation.
  • Candidate will be considered as Associate Product Manager / Product Manager depending on his/her experience
  • Occasional travel will be needed
Additional Information

Grow your career at Santen

A career at Santen is an opportunity to make a difference. Through our long-term vision outlined in Santen 2030, we are committed to be a Social Innovator - addressing the social and economic needs of people with visual impairments. We have team members around the world using their diverse talents to unlock new modalities and drive innovations for patient outcomes, education and treatment. At Santen, we believe in empowering all our team members with flexible ways of working and a highly inclusive work environment.

The Santen Group is an Equal Opportunity Employer. We are committed to building diverse teams and ensuring a safe and inclusive physical and virtual workplace for every one of our team members. All employment decisions are based on business needs, role requirements and individual qualifications regardless of race, color, ethnicity, national origin/ancestry, religion, sexual orientation, gender, gender identity/ expression, age, disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

If you require any kind of accommodation during our recruitment process, please let the recruiter from our team know.

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