Director, Marketing, PCP

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Established in 1806 as a small soap and candle business in New York City, Colgate-Palmolive is now a truly global company with products sold in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, elmex, Tom's of Maine, Sanex, Ajax, Axion, Soupline, Haci Sakir, Suavitel, PCA SKIN, EltaMD, Filorga and Hello as well as Hill's Science Diet and Hill's Prescription Diet.

Colgate-Palmolive is a leading consumer products company that serves hundreds of millions of consumers worldwide with brands and products across four core businesses – Oral Care, Personal Care, Home Care and Pet Nutrition. We are committed to offering products that make lives healthier and more enjoyable, and programs that enrich communities around the world.

Every day millions of people trust our products to care for themselves and the ones they love. Our goal is to use our technology to create products that will continue to improve the quality of life for our consumers wherever they live.

A career at Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

Travel Required?: Travel - up to 10% of time

On-site

No Relocation Assistance Offered
# Taguig, National Capital Region (NCR), Philippines

Who We Are
Colgate-Palmolive Company is a caring, innovative growth company that is reimagining a healthier future for all people, their pets and our planet. Focused on Oral Care, Personal Care, Home Care and Pet Nutrition, we sell our products in more than 200 countries and territories under brands such as Colgate, Palmolive, elmex, hello, meridol, Sorriso, Tom's of Maine, EltaMD, Filorga, Irish Spring, PCA SKIN, Protex, Sanex, Softsoap, Speed Stick, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Pet Nutrition.

We are recognized for our leadership and innovation in promoting sustainability and community wellbeing, including our achievements in decreasing plastic waste and promoting recyclability, saving water, conserving natural resources and improving children's oral health.

If you want to work for a company that lives by their values, then give your career a reason to smile and join our global team

About Colgate-Palmolive
Do you want to come to work with a smile and leave with one as well? In between those smiles, your day consists of connecting with others across the world, full of stimulating discussions, and making impactful contributions
If this is how you see your career, Colgate is the place to be Our dependable household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities. We win as a global organization by continually learning and collaborating. The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity which has contributed to our enduring success. If you are interested to work for a company that lives by their values, then give your career a reason to single day.

The Experience

This position leads the Marketing function for the category in the Philippines and is responsible for driving consumer demand, growing market share in these categories, increasing operating profit, and maintaining good brand health. It is accountable for growing brand recall and recommendation, protecting brand identity and image to optimize category business growth targets. It will drive and coordinate within the commercial team to create synergy within the functions so as to build operational efficiencies

CORE RESPONSIBILITIES:

Strategic Planning:

Examine competition performance and new entrant activities, analyze historic trends in pricing and category performance, interpret changing consumer behavior, study socio-economic indicators both at a country level as well as segmented by regions within the country

Gather inputs from Consumer Insights and CIC teams to build 5 year strategy for the category

Develop annual category marketing plans and execution strategy based on overall organizational direction and priorities– annual budgets, overall sales, margins and market share targets, brand focus – and present during Colgate Business Planning process to the Leadership team for approval

Guide team to break down the annual plan to quarterly plans and circulate the same to branches in Branch Activation Meetings

Monitoring and review:

Periodically review the annual plan for the category and make changes to it as appropriate, after considering inputs such as competition analysis, market trends, consumer behavior, company priorities etc.

Monitor achievement of market share, demand generation, brand health targets per quarter and present the same to the Leadership team during mid-year and end of year reviews

Monitor advertisements, promotions, Return on Investment on marketing campaigns on a monthly basis

Oversee the gap analysis and decide on action plans for course correction

Lead weekly commercial team meetings to monitor progress on the GRID

Track brand health periodically using data from Customer Insights team – brand awareness level, brand performance, consumption patterns, etc.

Provide inputs at the right stages during design of new products

Oversee the Go to Market phase in terms of deciding pricing after testing the product in context of portfolio and competition, distribution partners, in-store support, retail environment and geography of launch

Monitor the launch and product performance for the initial phase post launch

Marketing communication:

Provide inputs on the briefing to the advertising agency for creatives, story board, celebrities to be used for endorsement, etc.

Provide inputs to the Marketing Communication team for creation of media plans

Review and approve concepts created for brands within the category, guide team to test consumer responses and write advertisement briefs

Co-lead pre-production meetings with Advertisement Directors to finalize the ad film

Approve ad withdrawal after analyzing impact of ad on brand performance

Relationship Management:

Visit critical markets and key customers regularly to understand latest consumer behavior patterns

Represent the company in industry fora

Interact with division and global category teams to discuss brand positioning, architecture, issues etc.

People Management:

Recommend modifications to the team structure; conduct interviews for selecting right candidate for open positions

Cascade overall functional goals for team, set up objective goals and conduct periodic performance reviews

Guide teams and drive engagement by applying consistent standards for performance management, providing equal opportunities of training and job rotation, and recommending job enlargement and promotions of deserving team members

Communicate regularly with team members to provide organizational/functional updates, resolve conflicts, create intra-functional work groups, etc.

KEY INTERNAL AND EXTERNAL CUSTOMERS

Internal:

Division category marketing teams

CIC & Consumer Insights,

Customer Development

Mancom Team

External:

Advertising agencies

Stockists

LEADERSHIP / SUPERVISION

Change Maker

Ability to shape the future

EDUCATION AND FUNCTIONAL EXPERIENCE REQUIRED

EDUCATION:

Bachelor or Master degree in Business Management

REQUIREMENTS:

10+ years

FMCG

Our Commitment to Sustainability
With the Colgate brand in more homes than any other, we are presented with great opportunities and new challenges as we work to integrate sustainability into all aspects of our business and create positive social impact. We are determined to position ourselves for further growth as we act on our 2025 Sustainability & Social Impact Strategy.

Our Commitment to Diversity, Equity & Inclusion
Achieving our purpose starts with our people — ensuring our workforce represents the people and communities we serve —and creating an environment where our people feel they belong; where we can be our authentic selves, feel treated with respect and have the support of leadership to impact the business in a meaningful way.

Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please contact with the subject "Accommodation Request" should you require accommodation.

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