Senior Specialist, Search Engine Optimization

Digital & Search Marketing (Marketing & Communications)

Full time

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Copeland is a global provider of sustainable climate solutions, creating efficient residential, commercial, and industrial spaces through HVACR technologies. By joining us as a Senior Specialist, Search Engine Optimization, you will be a key member of the Digital Marketing Team. You will be allowed to make a difference by providing consistent, high-value-added support for Copeland globally.

In this capacity, you will help drive the search engine optimization tactics and strategies and the overall success of Copeland websites. This gives you a very vital role in helping drive growth platforms and supporting operational pillars while striving for long-term value creation.

If this sounds like a perfect fit for you, apply now and join our team in Quezon City, Philippines All roles are currently in a blended Work-From-Home arrangement, and company-provided IT assets are given on your first day. Enjoy our market-competitive pay, comprehensive benefits package, well-being programs, and career development opportunities

As a Senior Specialist, Search Engine Optimization, you will:

· Help implement SEO tactics and strategies to improve organic rankings and search traffic.

· Onsite optimization related to page titles, URLs, redirects, internal link structures, and SEO copy editing.

· Conduct keyword research to identify and discover new target keywords and explore content strategy.

· Assist in monitoring, tracking, and analyzing ranking performance and SEO campaigns as necessary.

· Help manage SEO report performance and optimization efforts on an ongoing and ad-hoc basis.

· Skilled in competitive analysis and help identify strategies to facilitate business units and world areas in reaching the top of their industry.

· Provide SEO analysis and recommendations on the structure of websites and web pages.

Who You Are:

You are an adaptable person with an excellent grasp of the SEO cycle and can drive analysis from the existing data. You know ranking factors and search engine algorithms and can easily write short content for meta descriptions, title tags, and header tags. You are adept at keyword research, identification of keyword types, and user intent. You can proficiently communicate ideas, collaborate, and efficiently work with people at any level, excelling in a team environment.

Required Education, Experience, & Skills:

· Bachelor's degree in Marketing, Business, or any other related fields.

· At least 2 years of technical SEO experience and an eagerness to learn.

· Experience in working with multiple complicated sites for a multinational company is a plus.

· In-depth experience with web analytics tools such as Google Analytics 4, Google Search Console, and Google Tag Manager.

· Experience working with SEO tools such as Screaming Frog, Conductor Searchlight, etc.

· Basic understanding of HTML and CSS.

Your application will include the following questions:

What's your expected monthly basic salary?

Which of the following web analytics tools are you experienced with?

Do you have experience with Search Engine Optimisation (SEO)?

Do you have experience with Search Engine Marketing (SEM)?

At Emerson, you'll join a talented, dedicated team of motivated professionals who share a collective passion for progress and excellence.

To all the thinkers, doers, and connectors. All the disruptors, innovators, and value-creators. Let's go. We want you to join us in our bold aspiration to make the world healthier, safer, smarter, and more sustainable.

Together, we are building a global community of passionate, dedicated people who are trusted, celebrated, rewarded, and empowered to solve the world's most complex problems — for our customers, our communities, and the planet.

At Emerson, our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through.

Awards & Recognition

Emerson is ranked among the leading companies in the United States and across the globe – but don't just take our word for it.

2023 Philippine Daily Inquirer Best Employers2022 #5 Linkedin Top Companies in the PhilippinesDec 2021 to Dec 2022, May 2023 to May 2024 Great Place to Work Certified 2021 GradPhilippines Top 100 Graduate Employers2022 #199 Forbes Fortune 500 Companies2022 Newsweek America's Most Responsible Companies2022 Human Rights Campaign Foundation Best Places to Work for LGBTQ+ Equality

Learn more:

Benefits at Emerson

Through our benefits, development opportunities, and an inclusive work environment, we aim to create an organization our people are proud to represent.

Competitive Wages and Benefits – We provide employees with market-competitive pay and benefits package:Food, Transportation, Clothing AllowanceNight DifferentialLife InsurancePersonal Accident InsuranceBusiness Travel InsuranceRetirement BenefitPerfect Attendance IncentiveGuaranteed Midyear PayCareer Development Opportunities – We help team members reach their highest potential with learning programs.Performance-based Merit Increase – We reward employees for their good performance and achievements at work.Healthcare – We offer quality healthcare coverage (medical and dental) for team members and their dependents.Paid Leaves – We provide leave benefits to allow employees to take time off work - Vacation, Sick, Bereavement, Adoptive Parent Leave. Team members receive a cash conversion for unused VL credits.Tuition Reimbursement for Approved Programs – We support opportunities for employees to advance their education.Well-Being Programs – We commit to Support Our People and cultivate a culture where everyone can thrive. Team members can avail of Well-Being Days; Financial Assistance after a natural disaster or qualified personal hardship; and Counseling Service for team members and their families.Emergency Loans – We provide financial relief to team members in a financial bind after a qualified emergency at zero % interest.Business Travel – We provide opportunities to employees in qualified roles to visit other Emerson global sites.Safe Working Environment – We commit to our priority on Safety & Quality across our global network and workplace.Social Responsibility - We focus on building a culture that empowers employees to bring their most authentic selves to work every day.

Put your passion into action at Emerson. Find a career path that matches your unique needs and aspirations, and we'll provide the tools and resources to help you every step of the way.

Let's go, together.

Let's think differently

At Emerson, you'll join a talented, dedicated team of motivated professionals who share a collective passion for progress and excellence.

To all the thinkers, doers, and connectors. All the disruptors, innovators, and value-creators. Let's go. We want you to join us in our bold aspiration to make the world healthier, safer, smarter, and more sustainable.

Together, we are building a global community of passionate, dedicated people who are trusted, celebrated, rewarded, and empowered to solve the world's most complex problems — for our customers, our communities, and the planet.

At Emerson, our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through.

Awards & Recognition

Emerson is ranked among the leading companies in the United States and across the globe – but don't just take our word for it.

2023 Philippine Daily Inquirer Best Employers2022 #5 Linkedin Top Companies in the PhilippinesDec 2021 to Dec 2022, May 2023 to May 2024 Great Place to Work Certified 2021 GradPhilippines Top 100 Graduate Employers2022 #199 Forbes Fortune 500 Companies2022 Newsweek America's Most Responsible Companies2022 Human Rights Campaign Foundation Best Places to Work for LGBTQ+ Equality

Learn more:

Benefits at Emerson

Through our benefits, development opportunities, and an inclusive work environment, we aim to create an organization our people are proud to represent.

Competitive Wages and Benefits – We provide employees with market-competitive pay and benefits package:Food, Transportation, Clothing AllowanceNight DifferentialLife InsurancePersonal Accident InsuranceBusiness Travel InsuranceRetirement BenefitPerfect Attendance IncentiveGuaranteed Midyear PayCareer Development Opportunities – We help team members reach their highest potential with learning programs.Performance-based Merit Increase – We reward employees for their good performance and achievements at work.Healthcare – We offer quality healthcare coverage (medical and dental) for team members and their dependents.Paid Leaves – We provide leave benefits to allow employees to take time off work - Vacation, Sick, Bereavement, Adoptive Parent Leave. Team members receive a cash conversion for unused VL credits.Tuition Reimbursement for Approved Programs – We support opportunities for employees to advance their education.Well-Being Programs – We commit to Support Our People and cultivate a culture where everyone can thrive. Team members can avail of Well-Being Days; Financial Assistance after a natural disaster or qualified personal hardship; and Counseling Service for team members and their families.Emergency Loans – We provide financial relief to team members in a financial bind after a qualified emergency at zero % interest.Business Travel – We provide opportunities to employees in qualified roles to visit other Emerson global sites.Safe Working Environment – We commit to our priority on Safety & Quality across our global network and workplace.Social Responsibility - We focus on building a culture that empowers employees to bring their most authentic selves to work every day.

Put your passion into action at Emerson. Find a career path that matches your unique needs and aspirations, and we'll provide the tools and resources to help you every step of the way.

Let's go, together.

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Perks and benefits

Medical

Miscellaneous allowance

Education support

Loans

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