Senior Media Planner
2 weeks ago
Senior Media Planner / Manager page is loaded
Senior Media Planner / Manager Apply locations Makati City time type Full time posted on Posted 2 Days Ago job requisition id RJob Title:
Senior Media Planner / ManagerJob Description:
About Dentsu
Led by Dentsu Group Inc. (Tokyo: 4324; ISIN: JP , a pure holding company established on January 1, 2020, the Dentsu Group encompasses two operational networks: dentsu japan network, which oversees Dentsu's agency operations in Japan, and dentsu international, its international business headquarters in London, which oversees Dentsu's agency operations outside of Japan.
With a strong presence in approximately 145 countries and regions across five continents and with 65,000 dedicated professionals, the Dentsu Group provides a comprehensive range of client-centric integrated communications, media and digital services through its five leadership brands—Carat, dentsu X, iProspect, Dentsu Creative, and Merkle—as well as through Dentsu Japan Network companies, including Dentsu Inc., the world's largest single brand agency with a history of innovation. The Group is also active in the production and marketing of sports and entertainment content on a global scale.
About our Media Services
We provide clients with a complete range of services to help them boost the effectiveness, relevance, and performance of their largest marketing investment, media.
Our agencies have topped several of the most trusted global media agency rankings as we continue to expand our relationships with global marketers and brands. We are committed to helping clients manage the ever-increasing complexities of media, data, customer advocacy and privacy while maximizing business outcomes.
Our expertise areas are Strategy and Transformation, Insights and Planning, Buying, Optimisation, Media effectiveness and the like.
Job Overview
You will be responsible for the day-to-day account management of the tactical media plans and their proper implementation, working to implement the brand's overall media strategy in the context of changing marketplace conditions and opportunities.
In this role, your goals will be:
· Demonstrate understanding of the client's business using data to gain insight on business challenges. You will also be up to speed with the competitor landscape for the client's industry.
· Be the person whom the client goes to for day-to-day digital insight and activities. Begin to propose ideas and activities to answer identified challenges.
Day-to-Day Job Responsibilities and Key Accountabilities
· Develop holistic and integrated media strategy for agency clients, taking into account audience segments, media trends, and current offline and digital ad formats.
· Develop and manage media plans; negotiate and coordinate the purchase of media in collaboration with the media operations team
· Manage the day-to-day implementation and optimization of campaign activities
· Closely monitor campaigns and executions ensuring agreed KPIs are achieved or surpassed
· Manage campaign authorizations, budgets, and reconciliation process
· Interact and maintain rapport with all media publishers
· Analyze research data and media/marketing information and share information with clients
· Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns
· Prepare client reports and other official documents
· Other responsibilities as assigned
What You'll Bring
· Experience in developing and implementing various media strategies.
· Experience in managing both small and large media budgets.
· An independent, self-driven, and responsible individual, with multi-tasking and decision-making abilities.
· Significant proven experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, and media owners.
· Detailed awareness of the advertising industry, industry trends, consumer trends, market status, and competition.
· A depth of understanding of the digital industry and consumer's online media habits
Minimum Qualifications
At least 4 years of experience in an integrated media planning/buying position, including ATL media, social, and programmatic digital media planning and buying. At least two (2) years of experience in handling digital media campaigns on Google and Facebook.
Media agency experience is optional but working knowledge of media planning is required.
- Excellent communication and negotiation skills
- Strong analytical and number skills
- Can communicate ideas to the team and to the client effectively
Seniority Level
Mid-Senior level
Industry
· Marketing & Advertising
· Media Agency
· ATL or Digital Media Sales
Employment Type:
Full-time
Dentsu Values
Will live the dentsu 8 Ways at all times: We Dream Loud, We Inspire Change, We Team Without Limits, We All Lead, We Make It Real, We Climb High, We Choose Excitement, We Are A Force For Good
Inclusion and Diversity
We're proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won't define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That's what we care about.
So, whether you're joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.
Keeping connected
Please visit our website to find out more and connect with us on social.
*Please include an updated CV in your application.
**We regret that only short-listed candidates will be notified.
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Location:
Makati CityBrand:
Dentsu XTime Type:
Full timeContract Type:
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We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what's next.
An invitation to... team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way
An invitation to... be a force for good. Sustainability is vital to our business and an important area of focus for our clients. We are leading the way for our industry as we discover new ways to help build a more sustainable planet.
An invitation to... dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future.
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