Sr. Marketing Manager

2 weeks ago

Makati City, National Capital Region, Philippines OpenText Full time

YOUR IMPACT

With a commitment to innovation, excellence, and a dynamic work culture, we are seeking a Senior Marketing Manager to join our team and spearhead the elevation of our employer/talent branding efforts and overall company brand in the Philippines. No direct report but will collaborate across different groups and may grow in the future.

WHAT THE ROLE OFFERS

  • You will be responsible for initiating, planning, building, executing and reporting on a comprehensive marketing plan that leverages a combination of digital, social, owned and industry events, PR, customer success stories, partnerships and internal communications to promote our company brand.
  • You will work closely internally with the Global Marketing Teams and Philippines business stakeholders to ensure campaigns are well integrated and aligned to Philippines Strategic Priorities for Talent Brand & Communications and Industry Relations & Business Development. You will also work closely with regional demand gen marketing team to execute programs within Philippines market.
  • Develop and execute Employer Branding Strategy aligned to company's culture, values and employee value proposition
  • Own the timely creation & execution of the country marketing plan with emphasis on building the talent/employer brand of OpenText Philippines
  • Adopt and champion the use of digital techniques and social media to drive interest and company brand recognition – a digital first mindset
  • Able to partner with Global Marketing teams and advise on strategic direction to advance OpenText's brand position in the market
  • Integrate demand gen priorities with brand awareness campaigns to support business growth
  • Collaborate with regional demand gen team to align business priorities for local GTM
  • Adapt global demand gen assets for integrated branding, awareness and demand gen programs

WHAT YOU NEED TO SUCCEED

  • A minimum of 8 years of experience in a company brand marketing role with a proven track record of building and executing multi-channel campaigns that achieve target goals including talent pipeline.
  • Experience working cross-functionally across Services, Product Management, Marketing, PR, and Operations
  • Bachelor's Degree in marketing, communications or related field can be an advantage
  • Several skills and traits including strong oral and written communication, stakeholder persuasion, collaboration, process improvement, data analysis/usage, attention to detail, optimization, analytical, creativity and passion
  • Work in our Makati office, hybrid set up. Can work any shift most frequently around mid-shift

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