Social Community Lead

2 weeks ago

Makati City, National Capital Region, Philippines Ogilvy Full time

Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

About the Role

The Social Community Management Lead will be a crucial part of the team, working alongside the Social Lead, Creative, Category, Intelligence, and Social Specialists as part of the Community team. We're looking for a seasoned social specialist who has mastered foundation of social community building across multiple markets, eagle eyes for organic growth, and radar in identifying potential crisis/issues, with a particular focus and passion for social media and social-first thinking.

As our Social Community Management Lead, you will lead the social specialist/community manager team on a robust food and beverage account crafting disruptive social community building and engagement at the intersection of culture and technology that deliver impact.

You have a deep understanding of social media platforms and community environments, a proven ability and passion for creative thinking, a laser focus on driving team outcomes, and you are expert collaborator with other leads, creatives, influencer marketers, and paid media and analytics team members.

What You'll Do
  • Lead & supervise performance growth of social specialist team
  • Lead and manage partnership with social platforms (TikTok, Meta, Google) and creators/influencers to build consistency social growth for the client.
  • Drive community growth for the client driven by community management efforts and influencer engagement.
  • Lead innovation and implementation of key strategic frameworks in social community building and engagement with the ability to develop end-to-end solutions.
  • Provide a strategic counsel for social and/or influence toolkit on fan segmentation, engagement behaviors, community engagement ideas.
  • Responsible for setting objectives, benchmarks and KPIs for community managers, together with Social lead.
  • Be the "go-to" thought leader and expert in driving social community growth and engagement and a strong contributor in a global thought-leadership network.
  • Create synergies between community team and other disciplines.
  • Oversee quality and development of community responses and management, brand ToV, issue preparation and readiness, cultural insighting and trendspotting for social.
  • Oversee and counsel the community management process for planned, predictable, and unpredictable.
  • Build strong relationship with brand fans, creators community, and social platform partners.
  • Stay abreast of global cultural trends and industry updates, and proactively develop timely content strategy for real-time content.
  • Responsible for Quarterly Business Reviews.
What You'll Need
  • 7+ years of experience working on community and crisis management in multiple markets.
  • Preferably with agency experience.
  • Respectful but provocative attitude, capable of pushing thinking, but understanding when to dock the boat.
  • Must be able to maintain composure in a fast-paced, deadline-driven environment.
  • Proven successful collaboration with creative leaders and complex teams.
  • Proven thought-leader and passion for the social, influence, and community engagement.
  • Experience of running a modern department (borderless) of 'social-first' thinkers and of a similar size is essential.
  • Experience of running real-time community engagement for brands in different markets.
  • Management of teams of social specialists/community managers.
  • Must be an effective manager of people to ensure strategy department is motivated and enthusiastic, able to empower teams to take on responsibility and be inspired about their work.
  • Active user of social platforms preferably with a finger on pulse of the latest trends/happenings.
  • Strategically strong. Understands the client's business and is able to connect business challenges with impactful community strategy that drive business results.
  • Strong analytical skills. Ability to interpret ongoing research and media reports, guide and partner with social media experts to inform communications recommendations.
  • Excellent interpersonal, communication, organisational and management skills with a proven ability to independently manage multiple priorities in a fast-paced environment.
  • Must be persuasive and very articulate when it comes to directing or presenting, inspiring confidence and trust in colleagues and clients alike.
  • Proven confidence negotiating with and influencing peers and senior clients.
  • Hold the position of trusted partner and advocate to clients, providing advice and guidance.
  • Ability to work effectively, proactively, and seamlessly amongst an integrated agency team.
  • Interest, experience, and/or comfort level in working on a leading FMCG global brand.
  • True passion for food and beverage vertical.
  • Willingness to learn, explore, and reinvent.
  • Proactive and a self-starter
How We'll Support You

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We'll empower you with the tools you'll need to succeed. We'll give you the autonomy to seek out new paths and better ways of doing things. We'll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we'll provide opportunities for you to do work of which you'll be proud, with people you'll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teamswithpurpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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