Senior Content Analyst, Content Development
2 weeks ago
Who we are:
Nearly all aspects of our lives involve the use of technology. It is how we work and play and do anything in between. This connectivity or use of data is built into the very fabric of our society. It is vital to human progress. Vertiv believes there is a better way to meet this accelerating demand for data — one driven by passion and innovation.
As industry experts and Architects of Continuity, we collaborate with our customers to envision and build future-ready infrastructures. We leverage our portfolio of hardware, software, analytics, and services, to ensure our customers' vital applications run continuously, perform optimally, and scale with business needs.
Why Join Us?
- Meaningful and Fulfilling Work
- Inspiring and Caring Leaders
- Global Talent Center
- Recharge Your Potential
Job Summary:
The Senior Content Analyst, Content Development role is part of the Digital Customer Experience team based in Manila who is responsible for managing and coordinating various aspects of This includes other digital platforms that power or complements the site, such as product information management systems, digital asset management systems, intranets, and/or end-user portals.
Job Responsibilities:
Content Management
- Creation, editing, and publishing of content to ensure that it aligns with the Vertiv brand guidelines and the company's business objectives for Vertiv's digital platforms such as , VERN (Vertiv Intranet), PRM / Partner Portal, Sales Portal
- Working closely with business stakeholders to ensure that content on these sites are accurate, relevant, up-to-date, and adheres to the established digital marketing & brand guidelines as well as the company's business objectives
Website Management / Development
- Be the subject matter experts in key authoring platforms that power
- Optimizely / Episerver (CMS)
- InRiver / Brandmaker (PIM)
- OCM / Brandmaker (DAM)
- Be familiar with HTML, CSS, and JS to be able to create
- Be proficient or well-versed in other tools that support
- Eloqua (website form creation)
- Adobe Photoshop (quick edits)
User Experience
- Work with the UX team to optimize the website's user experience by implementing intuitive navigation, responsive design, accessibility features
SEO/Analytics
- Work with the SEO and VOC teams to implement SEO strategies to reach target.
Project Management
- Coordinate cross-functional teams to ensure timely completion of website projects.
Job Requirements:
- Bachelor's degree in Information Technology, Computer Science Business, Marketing, Journalism or Mass Communications
Job-Related Experience:
- 5-7 years experience and familiarity with multiple aspects of digital marketing, including content management and web analytics
- Ability to communicate, collaborate, and work effectively in a multi-cultural organization and across different management levels
- Basic knowledge in HTML, CSS, and JS. Advanced knowledge is a big plus.
- Excellent English written and spoken communication skills
- Has the self-development skills that can aid in keeping up to date with fast-changing trends
- Problem solving: ability to identify and resolve issues related to website functionality, UX, and other technical aspects
- Creativity: creative mindset to contribute to innovative ideas for website design, presentation, and user engagement
Specific Knowledge:
- Familiarity with multiple aspects of digital marketing, including content management and web development (but not necessarily IT)
- Basic to intermediate content management system and its complementary tools knowledge:
- EPiServer
- BrandMaker PIM
- BrandMaker DAM
- InRiver cPIM
- Oracle Content Manager
- Eloqua
- General understanding of company and general industry-accepted documentation standards
- Understanding of basic UX Principles and best practices
- Understanding of basic SEO and best practices
- Communicating Effectively
- Problem Solving
- Customer Focus
- Planning and Organizing
- Making Effective Decisions
- Action Oriented
- Learning on the Fly
- Working in Teams
- Motivating Others
- Work/Life Balance
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