Marketing Manager

2 weeks ago


Taguig, National Capital Region, Philippines FGI Full time

A Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) to attract potential customers and retain existing ones. The day-to-day tasks include managing and coordinating marketing and creative staff, leading market research efforts to uncover the viability of current and existing products/services, and liaising with media organizations and advertising agencies.

KEY RESPONSIBILITIES :

  • Strategic Planning and Execution
  • Develop marketing strategies aligned with business goals.
  • Implement marketing plans to drive brand awareness and demand generation.
  • Oversee the creation of marketing content and materials.

2. Team Management

  • Lead and mentor a team of marketing professionals.
  • Coordinate with internal teams such as sales and product development.

3. Market Research and Analysis

  • Conduct market research to identify opportunities and market trends.
  • Analyze consumer behavior and adjust marketing campaigns accordingly.
  • Monitor competitors' activities and identify opportunities for growth.

4. Campaign Management

  • Plan and execute multi-channel marketing campaigns.
  • Measure and report on the performance of marketing campaigns.
  • Optimize marketing campaigns to improve ROI.

5. Brand Management

  • Ensure brand consistency across all marketing channels and materials.
  • Develop and maintain relationships with key media outlets.
  • Oversee the development and execution of advertising campaigns.

6. Budget Management

  • Manage the marketing budget and allocate funds wisely.
  • Ensure marketing programs operate within established budgets.

QUALIFICATIONS :

a. Education

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • MBA or equivalent advanced degree is a plus.

b. Experience

  • Proven experience in a marketing manager role.
  • Extensive experience in developing and executing marketing campaigns.
  • Experience with digital marketing tools and techniques.

c.Skills and Competencies

  • Strong leadership and team management skills.
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing software and digital marketing platforms (e.g., Google Analytics, Google Ads, social media management tools).
  • Analytical and data-driven mindset.
  • Creative thinking and problem-solving skills.
  • Ability to work under pressure and meet tight deadlines.
  • Strong understanding of current online marketing concepts, strategy, and best practices.
Your application will include the following questions:

What's your expected monthly basic salary?

How many years' experience do you have as a marketing manager?

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