Head of Public Relations

2 weeks ago

Mandaluyong City, National Capital Region, Philippines Skyrocket Studios Full time
Responsibilities:
  • Strategic Planning
    • Develop and implement a comprehensive PR strategy that aligns with the company's goals and objectives.
    • Identify and capitalize on opportunities to enhance the company's brand and reputation.
    • Analyze market trends and competitive landscape to inform PR strategy.
    • Oversee crisis management and establish protocols to handle potential PR issues.
  • Client Servicing & Media Relations
    • Identify company and/or brands' target group and audience and determine the best way to communicate publicity information to them.
    • Write interesting and effective press releases and ensure they reach the target audience. Prepare information for media kits and develop and maintain company internet or intranet web pages.
    • Pitch interviews and exclusive features to the media.
    • Follow up with media for press releases.
    • Assist in media management.
    • Develop and maintain the company's corporate image and identity, including the use of logos and signage.
    • Evaluate advertising and promotional programs for compatibility with public relations efforts.
    • Formulate PR programs and campaigns as approved by management.
    • Work closely with the Digital & Creatives team on corporate or brand image positioning initiatives.
    • Establish and maintain effective working relationships with media representatives, trade magazines, radio and television, clients, and vendors.
    • Direct activities of external agencies, establishments, and departments that develop and implement communication strategies and information programs.
  • Content Creation
    • Oversee the creation of high-quality, engaging content for press releases, blog posts, social media, and other channels.
    • Ensure all content aligns with the company's voice, brand, and strategic messaging.
    • Collaborate with internal teams to generate ideas and develop stories that resonate with target audiences.
    • Monitor and measure the effectiveness of content strategies and make adjustments as needed.
  • Campaign Management
    • Lead the planning and execution of PR campaigns and initiatives.
    • Coordinate with marketing and digital teams to ensure integrated communication strategies.
    • Track and analyze campaign performance metrics, providing regular reports to senior management.
    • Manage PR budgets and allocate resources efficiently.
  • Team Leadership & Management
    • Build, manage, and mentor a high-performing PR team.
    • Set clear objectives and performance expectations for team members.
    • Conduct regular performance reviews and provide constructive feedback.
    • Foster a collaborative and inclusive team culture that promotes creativity and innovation.
    • Identify and address training and development needs within the team.
    • Ensure the team remains motivated and engaged, investing in building agency morale and capacities.
  • Pitches and Presentations:
    • Participate in pitch presentations and brainstorming sessions, providing support and insights as the Head of Public Relations.
    • Assist in preparing presentation materials and communicating ideas effectively to internal teams and clients.
  • Industry Knowledge
    • Be knowledgeable on market developments and opportunities around the advertising, digital, creative, technology, marketing, and consulting industries.
    • Stay updated on industry trends and best practices related to PR operations and project management.
    • Participate in training programs and workshops to enhance skills and knowledge in operational processes and tools.
    • Collaborate with team members to share insights and best practices for continuous improvement.

Key Performance Indicators (KPIs):

  • Success of the PR team.
  • Growth of the PR team.
  • Awards won for PR efforts.
  • Resourcefulness and productivity gains within workflow.
  • Client satisfaction and approval of strategies, campaigns, and creative work.
  • Positive client testimonials.
  • Successful task delivery.
  • Effective and swift disciplinary action, when needed.

Requirements:

  • Proven track record in public relations, with significant experience in a leadership role.
  • Extensive network of media contacts and industry connections.
  • Strong strategic thinking and analytical skills.
  • Excellent written and verbal communication skills.
  • Ability to manage multiple projects and work under pressure.
  • Experience in crisis management and handling sensitive situations.
  • Bachelor's Degree in Marketing, Public Administration, Advertising, Mass Communication, or equivalent.
  • Demonstrated success in implementing media campaigns, including social media.
  • Excellent tact, diplomacy, and persuasive skills in dealing with the press and media.
  • Strong grasp of the industry, brands, and their competitors.
  • Ability to multitask and consistently produce high-quality output.
  • Creative, organized, and goal-oriented, with strong analytical and problem-solving skills.
  • Excellent verbal and written communication and negotiating skills.
  • Flexible and able to manage multiple projects while maintaining a high level of quality and accuracy.
  • Positive and passionate attitude towards work with a strong work ethic.
  • Efficient and effective in allocating time and resources within budget constraints.
  • Proven ability to lead and develop a team, fostering a positive and productive work environment.

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