Brand Manager

2 weeks ago

Makati City, National Capital Region, Philippines Career Professionals, Inc. Full time

JOB DESCRIPTION

  • Develop optimization strategies that increase our websites search engine results rankings
  • Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and reconciling differences
  • Closely collaborate with project managers, creatives team, web development team, and channels team to ensure SEO best practices are properly followed throughout the website content
  • Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials
  • Set measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
  • Analyze digital data to draw key recommendations around digital channels to increase the visibility of managed websites
  • Test, analyze, and change all managed websites so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines
  • Execute tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
  • Perform page optimization across our websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume, and brand awareness
  • Optimize copy and landing pages for search engine marketing
  • Perform keyword research for each core product and ensure we are always targeting the right keyword for each product. Optimize new product pages based on keyword research, and internal linking.
  • Produce ranking reports, competitor analysis, and identify SEO and content gap.
  • Take ownership of the campaigns, provide feedback, working with the team on strategic direction and recommendations to improve ROI.
  • Conduct digital platform audits to ensure best practices are being used and provide actionable insights and recommendations
  • Monitor key online marketing metrics to track the success
  • Create and maintain online listings across e-commerce platforms
  • Research and implement search engine optimization recommendations
  • Ensure that the brand message is consistent
  • Build, maintain and analyze weekly/monthly performance reporting to share with the team
  • Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
  • Perform other duties as assigned by management

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