Creative Director

Hogarth is the Global Content Experience Company. Part of WPP, Hogarth partners with one in every two of the world's top 100 brands including Coca-Cola, Ford, Rolex, Nestlé, Mondelez and Dyson. With a breadth of experience across an extensive range of sectors, Hogarth offers the unrivaled ability to deliver relevant, engaging, and measurable content across all channels and media - both established and emerging.

The number of channels at our fingertips; the need for speed; and the drive for mass personalisation, all mean that brands need different solutions.

Our global team of over 6,000 craft and technology experts brings together creative, production and innovation to help clients navigate this exciting and ever-changing world of today's content experience.

The Role:

The Creative Director provides creative leadership on all accounts to ensure that the creative work produced effectively represents our clients in the marketplace and thereby contributes to the maintenance and growth of a strong client/agency relationship. They are responsible for all creative oversight, including staff supervision and work production, and direct the activities of creative production teams to maintain the agency's standards of creative excellence, timeliness, and profitability while achieving the clients' goals.

This role will benefit from a CD with experience in a CGI pipeline, packaging, and brand book/toolkit creation, but also with developing new creative opportunities (e.g., Social, storytelling). The brand is a new one, and the core focus is on FMCG products, with a universal audience through social channels and media. There is a clear focus on delivering stories that resonate with a range of audience cultures. With that in mind, the Creative Director will foster a spirit (and process) of information sharing, talent pooling, collaboration, and teamwork, aiming to bring the mission to creative life. The role will involve identifying proactive, tactical, and speculative creative opportunities and helping deliver content against this roving brief.

Responsibilities:

• Generate enthusiasm and inspiration by being a strong, supportive, and decisive leader; able to convey the vision of the agency to other team members.
• Inspire and motivate creative teams and be accountable for developing and directing effective creative work.
• Lead by example: generate creative concepts individually and as part of a team and write copy as and when required.
• Direct all phases of creative work from concept through production.
• Mentor and lead assigned creative staff and be available to critique their work to maintain excellence.
• Work closely daily with their assigned Line Manager (and other Managers where required) to ensure all creative work is aligned with materials produced by other disciplines and lines of business.
• Ensure engagement with and utilization of the services of all relevant connected operating companies.
• Provide creative direction and insight on agency projects and oversee execution of all creative efforts to assure they are on strategy.
• Participate in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant client projects.
• Maintain a constant dialogue with the senior leadership team, seeking out direction through key phases of a project.
• Maintain awareness of important trends in advertising/marketing and disseminate pertinent information on such subjects to the creative staff.
• Work, in conjunction with senior management, to cultivate an increasingly effective client/agency relationship.
• Maintain a high level of 'new business sensitivity' – with both present clients and potentially outside prospects.
• Evaluate creative personnel and contribute towards establishing creative assignments, providing input on decisions about creative department structure.
• Support other regional/global offices in a creative capacity, as required.
• Conduct performance reviews of direct reports, with input from other team members where necessary.
• Maintain and support all company standards as specified.
• Help ensure skills and knowledge are dispersed across the agency as required either through training or sharing of projects and approaches.
• Help ensure the organization is up to date on current measurement techniques and bring learnings to life across all agency teams to impact creative output.
• Be ready to act based on your recommendations.
• Build relationships with clients and colleagues in all business areas.

Requirements:

• Strong leadership, communication, and team-building skills.
• Strong conceptual skills and ability to develop ideas across customer touchpoints.
• Ability to manage multiple priorities and meet deadlines.
• Ability to present and sell ideas effectively.
• Ability to talk about our expertise and our work both internally and externally.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate which ideas/concepts are valid and which are not.
• Ability to delegate work effectively, providing opportunities for growth to others in the team.
• Highly knowledgeable of branding and conceptual development.
• Broad understanding of what represents best-in-class across media.
• Dynamic thinking to spot opportunities or make sense of the most complex briefs.

Person Specification:

• Educated to degree level.
• Team player, flexible enough to cope with unexpected situations.
• Excellent problem-solving skills and meticulous attention to detail.
• Calm, assured, friendly.
• Seeks continuously to improve their work and learn.
• Enthusiastic, adaptable, and inspiring.

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Diversity & Inclusion

Hogarth is an equal-opportunity employer. That means we believe in creating a truly inclusive culture that values diversity, equity and inclusion for everyone through our ideas, our people, how we behave and how we conduct ourselves. We strive to recruit people from diverse backgrounds and support them to achieve long-term success. This not only makes Hogarth a better company and place to work, but an environment where everyone can give their point of view, experience connection, enjoy opportunity and feel a sense of belonging.

We welcome applications from everyone, regardless of race, ethnicity, religion or belief, gender, gender identity, age, national origin, marital status, military veteran status, genetic information, sexual orientation, or physical or mental disability. As part of our commitment to making our hiring processes as equitable as possible, we are currently rolling out a policy which ensures that hiring managers review CVs only after they have been processed through an automated anonymisation system. This aims to ensure that all candidates are considered for interview based solely on their experience and what they can bring to the role. The solution, provided by MeVitae, scans and redacts CVs to reduce potential reviewer bias.

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