Key Hospital Account Specialist

2 weeks ago


Manila, National Capital Region, Philippines Abbott Laboratories Philippines Full time
JOB DESCRIPTION:

Key Areas of Accountability:

1. Hospital Business Expansion

Drive hospital leadership through hospital expansion opportunity by offering nutrition management solutions that improve patient outcomes Drive usage of commercial formula and establish nutrition screening / assessment and nutrition care protocols Implement company and brand equity building activities that creates awareness, trial and preference by physicians, nurses and dieticians that haloes to the community Hospital malnutrition data gathering

2. Hospital Account Management

Analyze, propose and establish the most effective distribution and financial pathway between Abbott Nutrition and the customer. Conduct profiling of accounts to determine strategic value of the hospital, profit potential and influence on community sales Understand the dynamics of each key hospital in terms of business processes, nutrition practice, business and personal needs of key decision makers, Conduct strategic planning and goal setting for each key account, develop a comprehensive hospital business plan (incorporating marketing strategies, SWOT/PEST analysis, resource allocation, etc) Collaborates with ANI marketing team to develop innovative and cut-through strategies and initiatives to be implemented in assigned hospitals Structure business partnerships through long term contracts with key hospitals and for ANI to be valued as a strategic partner Manage and develop strong ties with key decision makers of hospitals, foster strong partnerships with key customers (HCP or non-HCP)

3. Product & Services Portfolio

Implement hospital market test for new products and review of ANI product portfolio versus hospital requirements
Expansion of product usage to hospital key departments
Nutrition education of HCP and non-HCP staff through basic and advanced nutrition support programs
Identify new nutrition and treatment management protocols for new product launch opportunities

4. KOL Development
Development of new Nutrition Key Opinion Leaders to support new product launches Development of KOLs into full-fledged advocates of nutrition and ANI-MN brands
5. Patient Acquisition and Retention
New user acquisition through implementation of in-hospital programs such as admission and or discharge kits Initiate long term patient relationships via enrolment and monitoring of patient care through CRM Implementation of In-hospital patient education to create nutrition and product awareness and trial
Knowledge & Experience:
Business management skills
Insight into internal and external customers
Competencies required:
Analytical skills
Strategic thinking
Strong communication skills
Influencing Skills
Leadership Skills
Project management
Presentation and Negotiation Skills

The base pay for this position is N/A In specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Sales ForceDIVISION:
ANI International NutritionLOCATION:
Philippines > Taguig City : Venice Corporate CenterADDITIONAL LOCATIONS:
WORK SHIFT:
StandardTRAVEL:
Yes, 75 % of the TimeMEDICAL SURVEILLANCE:
Not ApplicableSIGNIFICANT WORK ACTIVITIES:
Driving a personal auto or company car or truck, or a powered piece of material handling equipment

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