Marketing Manager

2 months ago

Taguig City, Philippines Abbott Laboratories Full time

Key Areas of Accountability: 

  • Proactively manages all aspects of marketing in the Philippines, evolving to stay ahead of the market and keep relevant to all target audiences.
  • Collaborates with country CM, sales managers, and commercial excellence to develop accurate forecasts and targets.
  • Drives development of KOLs and advocates as needed.
  • Drives the overall execution of the country marketing plan taking into account global and area initiatives, country priorities, and localization as needed.
  • Ensures strong alignment with area marketing and country leadership with periodic reviews.
  • Influences and supports the training of country sales teams to ensure strategy and plan are understood/actioned.
  • Collaborate with other functions like Comex, GA, PA as reqd to advance initiatives.
  • Partners with Acquisition and VE teams to improve win rate, increase customer loyalty and value.
  • Drives the development of country launch plans, ensuring they are relevant, realistic and robust â reflecting customer / market insights and area priorities.
  • Proactively engages sales teams to identify requirements for a successful launch â then partners to make it happen
  • Effectively tracks and takes responsibility for the impact of launches and adapts where required
  • Able to tie country initiatives to financial outcomes and marketing KPIs
  • Ables to recommend pricing based on value and market situation
  • Able to analyze market data, assess environmental trends and help generate insights.
  • Executes activities in the market in line with the franchise positioning and global strategy, and monitors how well they are being implemented in the area

Knowledge & Experience:

  • Bachelorâs degree in life sciences, engineering or related technical discipline is a must.  MBA is preferred.
  • The candidate must have a marketing background.
  • Prior experience in diagnostics and sales is preferred.
  • Prior healthcare marketing experience is a must.                                

Competencies required:

1. Core Competencies:

  • Adaptability

Maintaining effectiveness when experiencing major changes in work tasks or the work environment, adjusting effectively to work within new work.

  • Teamwork

Working effectively and cooperatively with others, establishing and maintaining good working relationships with internal and external partners to facilitate the accomplishment of work goals.

  • Initiative

Taking prompt action to accomplish objectives, taking action to achieve goals beyond what is required, being pro-active, originating action to improve existing conditions and processes.

  • Integrity

Maintaining, promoting, and modeling social, ethical, and organizational norms, firmly adhering to codes of conduct and ethical principles.

  • Innovation

Generating innovative solutions in work situations, trying different and novel ways to deal with work problems and opportunities.

2. Functional Competencies

  • Communication

Effectively conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.

  • Customer Focus

Developing and sustaining productive customer relationships; making customers and their needs a primary focus of oneâs actions.

  • Persuasiveness/Sales Ability

Using appropriate interpersonal styles and communication methods to gain acceptance of an idea, plan, activity, or product from prospects and clientele.

  • Planning and Organizing

Establishing a course of action for self and others to ensure that work is completed efficiently.  Identifying more critical activities and assignments, and adjusts priorities when appropriate; allocating time and resources to complete tasks and projects.

  • Technical/Professional Knowledge and Skills

Having achieved a satisfactory level of technical and professional skill or knowledge in position-related areas; keeping up with current developments and trends in area of expertise.

  • Flexibility

Modifying behavior appropriately to reach goals.  Using different behavioral styles to suit needs to situation.

  • Motivation

Consistently display energy and enthusiasm due to personal desire to do well.

  • Initiative

Originating action and actively influencing events to achieve goals.

  • Tolerance for Stress

Always able to maintain effective performance under pressure and/or opposition to ideas.

  • Innovativeness

Generating many imaginative and creative solutions in work related situations.

  • Impact

Creating a good first impression, commanding attention and respect, showing an air of confidence.

Minimum Qualification:

University Degree or preferably advanced degree ideally in medical technology, Life Sciences or Business.

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