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Product Marketing Associate
4 months ago
- Product Calendar Management– manage a calendar on product promotions (online and offline stores), product launches and other marketing/merchandising related tasks needed for a successful
- Budget– create and manage budget proposal and approval for each marketing activity
- Marketing Promotions Tool– determine the marketing tool that is needed to successfully promote or launch a product
- Teamwork– work hand-in-hand with the in-house marketing team to provide direction on the marketing initiatives
- Coordinator– work closely with product merch team regarding product calendar and items that needs highlights or push in sales and exposure, content that needs double checking and approval
- Promo analysis– conduct ongoing and post analysis on the promotion
- Feedback– provide feedback to the management and product merch team on the effectivity of the promotions
- Market Research– research on the latest trends in promotions, products and other marketing campaigns done by the industry
- Competitor Profiling– have the latest news and updates on the competitor’s promotions and events
- Other marketing tasks needed by the product management team