SEO Specialist

3 weeks ago

Metro Manila, Philippines Peak Outsourcing, Inc. Full time

Responsibilities:

Keyword Research - utilize SEMRush to analyze keyword use in Google ads, how we measure up to competitors, and areas we can improveKeyword Implementation - ensure keywords used in Google ads are present in product titles, meta descriptions, and body descriptions across products and categoriesPage Optimization - Test and analyze factors such as page speed, mobile friendliness, relevance of additional content. Optimize where necessary. Utilize backlinks wherever possible (i.e. product pages links in SeniorNews, affiliate links, emails, etc.)Blog Content Generation - utilize guest writers to create articles as well as ChatGPT/grammarly for original content. All articles should be informative as well as referential in that it pushes the audience in the direction of a purchasable solutionGraphic Design & Image Optimization - utilize canva or a similar platform to produce graphic content for emails, social media posts, & web banners, as well as optimizing existing images across product pages. 

Keyword Research:

For each product or category, identify all keywords that are being targeted in existing Google PPC campaignsUtilizing SEMRush, plug in those keywords to identify which are the highest performing based on search volume, relevance, and competitor use. Create a list of 5-10 keywords with highest ranking potential.

Requirements:

Bachelor's degree in Marketing, Communications, Media Studies, or a related field.Minimum of 2 years of experience in both SEO and content moderation or similar roles.Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.Strong understanding of search engine algorithms and ranking factors.Excellent judgment and decision-making skills, with the ability to assess content quickly and accurately.Good communication and interpersonal skills, with the ability to handle sensitive situations with empathy and professionalism.Ability to work efficiently in a fast-paced and dynamic environment.Graphic design is a plusMust be willing to work on a Graveyard shift.Must have own provided equipment.Candidates preferable within Metro Manila
 

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