territory consumer lead

Found in: beBee S PH - 4 weeks ago

Butuan City, Philippines JT International (Philippines), Inc. Full time
Paglalarawan

We're JTI, Japan Tobacco International, and we believe in freedom.


We think that the possibilities are limitless when you're free to choose. We've spent the last 20 years innovating and creating new and better products for our consumers to choose from. It's how we've grown to be present in 130 countries, and how we've grown from 40 to 4,000+ employees in the Philippines since 2009.

But our business isn't just business, our business is our people. Their talent. Their potential. We believe that when they're free to be themselves, to grow, travel and develop, amazing things can happen for our business. That's why our employees, from around the world, choose to be a part of JTI. It's why 83% of employees feel happy working at JTI, and why we've been recognized as INVESTORS IN PEOPLE in the Philippines.

So when you're ready to choose a career you'll love, in a company you'll love, feel free to #JoinTheIdea.

Learn more:

WHAT IS THIS POSITION ABOUT

The Territory Consumer Lead (TCL) is under the Marketing function and is responsible for driving the business growth oftheir assigned territory through Consumer acquisition and retention. To achieve this, the incumbent needs to drivequality Retailer Distribution and Wholesale Volume through a Consumer Centric approach mindset. Based on theirassessment of the challenges and opportunities in the assigned territory, making use of available information, collaborationwith the Field Sales, they will develop the necessary short- and long-term strategies and programs that will address the needsof the business and support the delivery of the territory KPI's., growth inclusive.

This role will be tasked to lead the development and management (incl. monitoring & reporting) of relevant campaignsand/or programs, that are part of the over-all regional and zone strategies covering various touchpoints such as GeneralTrade Retailers and Wholesalers, Local Key Accounts, Designated Smoking Areas and HORECA channels where the over-all objective is Consumer Acquisition and Retention in the assigned territory.

This role will also be tasked to do the following:
- External (Nielsen) and Internal (Sales Data) Data Analysis
- Conquer tools champion
- Competitive Analysis
- Budget Monitoring
- Creation of internal documents such as contracts, project briefs, weekly reports, closure reports, presentations duringbusiness reviews and other tasks that may be assigned from time to time that are related to the role

WHAT WILL YOU DO

Strategy & Campaign / Program Development

  • Review and understand all relevant information within the assigned territories through dataunderstanding, competitive review, field work and insighting in order to identify challenges andopportunities, developing appropriate short-term and long-term strategic action plans for JTI brandswithin the territories assigned to enable business growth.
  • Responsible for initiating and securing complete project approval (OPB) and all operationalmandatories to activate planned campaigns/programs (Coordination with M&S stakeholders, ThirdParty Agencies, GIP, Suppliers, TME encoding, testing and production).
  • Ensure campaign clarity amongst front liners (TSR/TER)

Leading Implementation

  • Develop campaign/program mechanics, spiel and lead in briefing to field sales to guide themin the proper execution of programs across targeted trade partners and outletsconsistent withprogram objectives, timelines, allocations, and all other company protocols with full compliance.
  • Manage overall deployment and implementation of Brand-led /Field Marketing-led activities in theassigned territories. Key representative of Field Marketing in overseeing all activities in the assignedterritories which will cover but not limited to various program tools such as consumer and tradedeals, trade incentives, bundling activities (multi-pack or premium), sampling and consumer brandactivations.
  • Manage and deliver an optimal full year consumer acquisition campaigns / programs calendar in theassigned territories.
  • Drive performance management & investment optimization.
  • Drive program resources planning and deployment.

Program Evaluation

  • Perform regular survey on campaign / program execution to ensure compliance with standards /intended trade impact. Immediately resolve or address any challenges, that includes immediateescalation.
  • Review performance vs objectives and not limited to in terms of volume, stores participation,implementation guidelines, competitive response, ease in implementation and effective campaignspend. This include oversee, monitor, measure execution success and program post-evaluation.

Territory Leadership

  • New Opportunity and New Product Launch: Support Brand and Field Marketing on New ProductLaunches in building robust bottom up launch campaigns that include pipeline volumes and distribution partnering M&S stakeholders, drive merchandising requirement and pricing compliance forthe assigned territories. Develop consumer campaign in driving New Opportunity to enable brandrange selling in pre-identified opportunity territory / barangays.
  • Route to Consumer: Provide cross functional support in understanding and developing an efficientroute to consumer to better deliver high impact campaign and brand reach.
  • Be the custodian of Territory toolkit buildup.

Resource Management

  • Responsible for assigned field marketing budget management and proper to optimal deployment ofprogram tools and materials. Establish strict management, control and compliance for programenablers such as:
    a. Territories FM budget
    b. Free goods requirement and allocation
    c. Merchandising materials (POSM inclusive) with right quantity requirement
    d. Premium items with optimal cost and right quantity requirement
    e. Physical counting of free goods / premiums / POSM(depot and vehicles)

WHO ARE WE LOOKING FOR

  • At least 2-3 years experience in Sales, Trade/Channel Marketing, Consumer Engagementor Marketing that includes on ground Field Sales experience preferably from an FMCG company.
  • Bachelor's Degree graduate, preferably of a Marketing / Business / Communications-related courses
  • Good communication skills - Oral and Written (English, Filipino)
  • Data Gathering, Insighting and Analysis
  • Trade & Channel Development Strategy & Plan Formulation
  • Problem Solving
  • Project Management and Monitoring with understanding of sales operation and in-tradeexecution
  • Presentation Skills
  • Evaluation
  • Budget Management
  • Adept with MS Office (Word, Excel & PowerPoint)
  • Strong leadership skills
  • Strong understanding of program / campaign execution of control & compliance
  • High sense of ownership, accountability and entrepreneurial skills
  • Good understanding of digital tools
  • Outspoken/ability to generate and share ideas
  • Adaptable, flexible and open to change
  • Ability to analyze business situation and propose actionable solutions focusingon consumer acquisition

What are the next steps

Thank your for applying We will make sure to provide feedback within the next two weeks.

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