Senior Brand Manager
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Our Senior Brand Manager is responsible in developing & executing D.A.R.E* brand & product strategiesunder his/her assigned GOBE Brands (under 2-3 major category scope) in order to build differentiation,drive profitability and brand love for retail stores. He/She is also responsible to lead in over-all OwnBrand or Exclusive projects.
*D-ifferent, A-nywhere, R-elationship with customers/community, E-xperience)
ROLE
- Developing strategies for differentiation vs branded competitors and tocapitalize on industry trends while achieving financial target through100% delivery of category/brand sales, total profit, and GOBE salesparticipation
- Implementing Business Development through on time delivery and execution of New Product Developments and be the first to launchExclusive trendy and innovative products relevant to the category
- Brand Management through Development and implementation ofbrand-building programs resulting in positive brands sales, margins andEBIT, according to agreed metrics; periodic assessment of competitor’sactivities, pricing and promo initiatives while strategizing on brandpositioning and segmentation for existing and new brands
- Ensuring regular improvement of business process and procedures whilemaintaining 100% compliance on Company Policies and BusinessProcess and Procedures and 98% Compliance on ROS
- People Development through 100% implementation of competencydevelopment agreements and timely completion of REAR, ROAD, andPDP
- Inventory Management to achieve targets for Stock Weeks Cover &Slow-Moving stocks
- Strategizing promotions and activities with suppliers to grow brandsthrough collaborative brand promo & plans that will result in highersales & margin growth for GOBE brands by year end and 100%compliance of TTA and Supplier Agreements According to agreedtimelines.
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