Marketing Assistant

THE ROLE Launching Sydney's most premium private office address. The Marketing VA owns the day-to-day execution of our Marketing Launch Plan — ensuring every campaign runs on time, every dollar is tracked, every lead is captured, and leadership has daily visibility over what is working. This is an execution role. The strategy is set. Your job is to make it happen. WHAT YOU WILL DO Campaign Execution Set up, manage and optimise Google Ads campaigns — keyword research, ad copy testing, bid management, quality score monitoring Set up, manage and optimise LinkedIn Ads campaigns — audience targeting, creative rotation, budget pacing Manage premium portal listings on RealCommercial and CommercialRealEstate — copy, imagery updates, listing performance monitoring Schedule and publish social media content to LinkedIn and Instagram following the approved content calendar Coordinate direct mail campaign: manage the 285-contact target database, coordinate print and postage, track delivery and follow-up timing Coordinate press release distribution to the media contact list following the established send schedule (correct tiers, correct timing, correct follow-up windows — Tuesday to Thursday, 8:30–10:30am AEST only) Reporting and Measurement Produce a daily performance report (by 9am each business day) covering: Google Ads spend and leads, LinkedIn Ads spend and leads, portal enquiries, website traffic, Hamlet lead pipeline status Produce a weekly summary with spend vs budget, leads by channel, conversion rates, cost per lead, and recommended optimisations Flag any spend anomalies, underperforming campaigns, or lead quality issues immediately — same day Budget Management Track all marketing spend in real time against the approved channel budgets ($36,000 total across 15 weeks) Alert immediately if any channel is pacing to overspend Reconcile monthly actuals vs budget and provide a summary Lead and CRM Coordination Ensure all inbound leads from every channel are logged correctly in Hamlet Coordinate on lead follow-up timing — all leads are responded to personally Maintain the target database — update contact details, log outreach activity, flag bounced contacts Supplier and Platform Coordination Liaise with Andrei (web/SEO developer) to track deliverables — weekly status update Coordinate with the CGI/render company to ensure assets are delivered on schedule and formatted correctly for each channel Manage platform logins, billing, and access for Google Ads, LinkedIn, and portal accounts WHAT YOU BRING Demonstrated experience executing Google Ads and LinkedIn Ads campaigns — not just understanding them, but managing live accounts with real budgets Experience with commercial real estate or property portal listings (RealCommercial, CRE) preferred Strong understanding of SEO and GEO concepts — you don't need to do the technical work but you need to understand what our developer is delivering and whether it's on track Experience producing daily/weekly performance reports — data-literate, concise, no fluff Proven budget management discipline — you track spend like it's your own money Excellent written English — you will be coordinating press releases and outreach on behalf of a premium brand; errors are not acceptable Understanding of luxury brand positioning — you instinctively know that this is not a serviced office and you would never describe it as one Self-directed — this is a remote role and you are expected to execute without being micromanaged. You surface problems early and propose solutions WHAT YOU DO NOT DO You do not develop strategy — that is set You do not write press releases or ad copy — that is provided to you You do not respond to leasing enquiries — all leads are handled personally You do not approve spend changes without sign-off HOURS AND ENGAGEMENT 15 hours per week, with flexibility to 20 hours during the launch period (July–August 2026). Flexible scheduling but must cover Australian business hours for time-sensitive sends. Contract/freelance engagement. Review at 4 weeks. Send your resume to info@flexiforceva.com