Digital Marketing Specialist

About the role

Pontoon Solutions is seeking a highly motivated B2B Digital Marketing Specialist to drive awareness, engagement, and demand through high-impact digital marketing and account-based marketing (ABM) programs.

This role is responsible for planning and executing integrated digital campaigns that attract, nurture, and convert target audiences across key global markets, supporting both new business growth and the retention of existing customers.

Working closely with sales, product, and marketing and event stakeholders, you will ensure all campaigns, content, messaging, and ABM initiatives align with Pontoon's services, new product launches, strategic priorities, and overall go-to-market strategy.

As Pontoon continues its transformation towards becoming a leader in AI-enabled and agentic workforce solutions, this role will play an important part in bringing new propositions, capabilities, and thought leadership to market. You will help position Pontoon as an innovative, consultative partner while driving measurable awareness, engagement, pipeline, and revenue outcomes.

You will own digital campaigns end-to-end, from strategy and execution through to optimization and performance analysis, leveraging content, social media, ABM, and digital platforms to accelerate commercial growth.

What you’ll be doing

ABM & Demand Generation

• Drive measurable outcomes including brand awareness, engagement, marketing qualified leads (MQLs), and pipeline growth.
• Partner with sales leaders to plan, execute, and optimize global and regional ABM campaigns across paid and organic channels, including LinkedIn and Outreach.
• Collaborate on audience segmentation, target account selection, support persona development, and messaging strategies to improve engagement with key buying groups.
• Analyze campaign performance, audience behaviour, and account engagement data to continuously improve results and maximize return on investment.

Go-to-Market, Event & Product Marketing Support

• Support the launch and promotion of new services, products, and our 15 plus B2B events each year across digital channels, primarily web and LinkedIn.
• Collaborate with product lead, sales, and marketing teams to translate product value propositions into compelling market-facing campaigns.
• Collaborate and support our event lead with the creation of social media campaigns and posts to support each of our 15 plus events per year in line with our messaging.
• Help communicate Pontoon's innovation agenda, including AI-enabled and agentic workforce solutions, through targeted digital and ABM programs.
• Ensure all marketing activity aligns with our broader global go-to-market strategy.

Web Experience

• Manage and optimise Pontoon's corporate website to support brand awareness, lead generation, and customer engagement.
• Work with content and design teams to support website copy, campaign landing pages, and ongoing website improvements.
• Ensure brand messaging is consistent, relevant, and aligned with business priorities.
• Apply SEO, UX, and conversion optimisation best practices to improve traffic, engagement, and lead generation performance.
• Ensure digital experiences are clear, engaging, and conversion-focused.
• Experience with Sitecore is highly desirable.

About you

Skills & Experience

• 4-5 years of proven experience delivering B2B digital marketing and ABM campaigns.
• Experience supporting product launches and go-to-market initiatives.
• Strong understanding of digital demand generation, buyer journeys, and marketing funnels.
• Experience managing and optimising websites, including SEO, UX, landing pages, and conversion strategies.
• Strong social media marketing experience across organic and paid channels.
• Ability to create LinkedIn assets and GIF/micro-animation
• Adobe Illustrator/Photoshop and Figma/Canva) is a real bonus.
• Analytical mindset with experience using performance data and insights to optimise campaigns and demonstrate ROI.
• Ability to manage multiple priorities across regions and stakeholder groups.
• Experience managing marketing budgets including ABM spend and vendor relationships.
• Confident communicator capable of working with senior stakeholders in a fast-paced environment.
• Collaborative team player with a proactive, results-oriented mindset.

Why choose us?

It’s an exciting time to be part of our team. We’re proud to be a global thought-leader and care about doing the best job we can to ensure better futures for everyone. We do this by building our Future@Work strategy as a united team of 30,000+ colleagues with a collective spirit working in o