Employer Branding Copywriter
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Responsibilities:
Content & Copywriting
• Write engaging, conversion-focused content for job ads, recruitment campaigns, social media, employer branding, and promotional materials.
• Simplify complex role requirements and value propositions into compelling messaging tailored to target talent audiences. Campaign & Social Media Support
• Support recruitment marketing and employer branding campaigns across multiple platforms.
• Create trend-aware, platform-optimized content and collaborate with recruiters and creatives to ensure consistent messaging. Editing & Creative Production
• Develop and edit basic visual and video content using tools such as Canva and CapCut.
• Ensure content is on-brand, platform-ready, and support on-site coverage for recruitment and company events. Market & Industry Insights
• Stay informed on social media trends, talent market developments, and emerging content formats.
• Monitor healthcare talent market trends and provide insights to improve engagement and campaign effectiveness.
Qualifications:
• 2–4 years’ experience in writing, copywriting, content, or a related role
• Experience writing recruitment marketing or employer branding content
• Strong English writing skills with flexible tone and style
• Knowledge of major social platforms, including Facebook, Instagram, LinkedIn, X, Threads, Reddit, and similar communities
• Experience supporting organic or paid social media campaigns
• Basic Canva, CapCut, design, or video editing skills
• Familiar with analytics, campaign metrics, and content testing
• Able to work in a fast-paced, deadline-driven environment
• High ownership, urgency, and follow-through
• Collaborative, positive, and open to feedback Preferred
Qualifications:
• Recruitment or employer branding campaign experience
• Healthcare, clinical, or specialized talent market exposure
• Paid social or recruitment advertising experience
• Portfolio or social media presence with strong engagement
• Own writing, editing, and content production tools Work Schedule
• Monday-Friday: Project Based-6 MONTHS
• Additional details to be discussed during hiring
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