Chief Commercial Officer

The Chief Commercial Officer (CCO) provides strategic and operational leadership across Sales and Marketing, translating corporate growth objectives into disciplined commercial execution and sustainable business results.

The role is responsible for driving revenue growth, profitability, market expansion, portfolio performance, customer impact, and overall effectiveness of Sales and Marketing operations. The CCO establishes clear priorities, performance expectations, operating rhythms, and accountability across commercial teams while ensuring strong alignment between sales execution and marketing strategy.

The position works closely with Commercial Excellence, Supply Chain and Fulfillment, Medical Affairs, Regulatory Affairs, Finance, HROD, and other enabling functions to ensure effective cross-functional execution while maintaining clear functional accountabilities.

Key Responsibilities:

1. Commercial Strategy & Leadership

• Provide strategic and operational leadership for Sales and Marketing functions in alignment with corporate objectives.
• Translate business strategy and growth priorities into integrated commercial plans with clear accountabilities, timelines, and measurable outcomes.
• Establish commercial priorities across business units, brands, products, customer segments, and markets.
• Ensure strong alignment between Sales and Marketing on customer priorities, brand strategy, field execution, campaigns, product launches, and resource allocation.
• Establish a disciplined operating rhythm through regular business reviews, performance tracking, action planning, escalation, and follow-through.
• Identify opportunities to accelerate growth, strengthen market position, improve customer engagement, and enhance commercial effectiveness.

2. Sales Leadership & Performance

• Drive achievement of sales revenue, profitability, market growth, and execution objectives across business units.
• Lead Sales leaders in developing and executing effective sales strategies, territory plans, customer coverage models, and account development initiatives.
• Monitor sales performance, territory productivity, customer coverage, pipeline visibility, and execution quality.
• Strengthen sales planning, forecasting, target setting, and field execution.
• Ensure effective implementation of sales priorities, customer engagement strategies, call plans, and account action plans.
• Review performance gaps and ensure timely corrective actions are implemented.
• Build strong accountability among Sales leaders for target achievement, productivity, coaching, execution quality, and team performance.

3. Marketing & Brand Leadership

• Oversee effective execution of marketing strategies aligned with portfolio, brand, customer, and corporate growth objectives.
• Monitor brand performance, portfolio growth, campaign effectiveness, product launches, and return on marketing investments.
• Ensure marketing strategies translate into clear and actionable field priorities and measurable commercial outcomes.
• Strengthen collaboration between Brand/Marketing and Sales teams to improve customer engagement, demand generation, customer acquisition, and brand conversion.
• Evaluate and optimize marketing resource allocation based on strategic priorities, business potential, and expected return.
• Ensure timely execution and post-implementation evaluation of major campaigns, product launches, customer programs, and other marketing initiatives.

4. Commercial Performance Management

• Establish Sales and Marketing objectives, scorecards, KPIs, and performance indicators aligned with business strategy.
• Conduct regular commercial performance reviews using sales, customer, market, brand, and execution data.
• Utilize dashboards, analytics, and management reports to identify performance gaps, risks, and growth opportunities.
• Drive timely decision-making, accountability, and corrective action across commercial teams.
• Lead initiatives that improve sales productivity, marketing effectiveness, customer experience, execution quality, and profitability.
• Promote a data-driven and results-oriented commercial culture.

5. Cross-Functional Collaboration

• Partner with Commercial Excellence on salesforce effectiveness, CRM discipline, sales analytics, segmentation, territory design, capability building, training, and related initiatives.
• Provide business requirements and execution feedback to Commercial Excellence while maintaining its independent functional accountability.
• Partner with Supply Chain and Fulfillment on demand requirements, product availability, launch requirements, inventory priorities, and customer s