Content and Marketing Strat Lead

• Join a leading digital bank
• Competitive salary and benefits

About Our Client

A leading digital bank in the Philippines that offers accessible financial services through a fully digital platform, focusing on inclusive banking, innovative products, and seamless customer experiences for both individuals and businesses.

Job Description

• Lead the creative and strategic development of brand campaigns, shaping concepts and narratives that bring the brand to life and connect meaningfully with target audiences.
• Translate cross-functional briefs into clear, compelling content strategies that align with broader marketing goals and support campaign execution across channels.
• Maintain an integrated campaign calendar that maps out storytelling priorities, content cadence, channel strategies, and key placements for a cohesive brand presence.
• Provide creative and strategic direction to the Content team, ensuring consistency in messaging, tone, and visual identity across all executions.
• Collaborate with the Media Planner to align creative with paid and organic efforts, optimizing timing, placements, and formats to maximize engagement.
• Leverage performance data and audience insights to refine content strategies, improve creative outputs, and evolve formats across key platforms.
• Ensure all customer-facing content, from social media and the app to the website and in-store, is cohesive, timely, and on-brand.
• Build and manage a creative toolkit or brand playbook to ensure consistency and efficiency.
• Mentor and coach content writers, designers, and creatives to build a high performing, collaborative team.
• Identify skills gaps and lead upskilling efforts within the team (e.g., training on new creative tools or storytelling techniques).

The Successful Applicant

Responsibilities

• Strong experience in strategic creative direction and campaign development across multiple platforms, with a deep understanding of go to market (GTM) planning and execution.
• Skilled at identifying key visual and messaging opportunities and creating impactful, audience-relevant content strategies that align with brand goals.
• Proficient with creative and project management tools such as Adobe Creative Suite and Trello.
• Has excellent communication and confident presentation skills to clearly explain campaign direction, align teams, and provide strategic guidance.
• Possess strong leadership and interpersonal skills, with the ability to collaborate effectively across departments such as Growth, Product, and Lending.
• Has knowledge in social media management, with the ability to guide creative content direction and ensure day-to-day execution aligns with overall strategy.
• Data-driven with the ability to analyze campaign performance and translate insights into actionable creative improvements.
• Adaptable, proactive, and thrive in fast-paced, evolving environments.

Technical Competencies

• Leads strategic creative development, driving bold, brand-aligned campaigns that connect with diverse audiences across digital and on-ground channels.
• Shapes and safeguards the brand's visual identity, ensuring a unified, compelling design system across social, app, web, and emerging platforms.
• Develops and executes content strategies informed by audience insights, segmentation, and customer journey mapping to deepen engagement and drive action.
• Collaborates closely with Media and Growth teams to align creative outputs with paid and organic strategies, ensuring high-performing and timely executions.
• Drives cohesive campaign execution by managing content workflows, timelines, and deliverables using tools like Trello, Figma, and Adobe Creative Suite.
• Applies a data-informed mindset, using campaign performance, engagement metrics, and feedback loops to optimize creative direction and content formats.
• Translates brand and campaign objectives into clear creative briefs, inspiring and guiding cross-functional teams including Product, Lending, and Customer Experience.
• Stays agile in a fast-paced environment, adapting creative strategies to meet evolving business goals, trends, and audience behaviors.
• Stays on top of emerging content and platform trends, experimenting with new formats and channels to keep the brand relevant, innovative, and ahead of the curve.

Culture-fit

• Creative and strategic thinker who transforms briefs into clear, impactful creative direction.
• Organized, dependable, and committed to executional and creative excellence.
• Collaborative and cross-functional, working seamlessly with Product, Growth, and Brand.
• Agile and feedback-ready, comfortab