Assistant Brand Manager
1 week ago
Mandaluyong, Metro Manila, Philippines
Vouno Trade and Marketing Services Corporation
Full-time
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The Role at a Glance
As an Assistant Brand Manager, you will be the engine behind our brand's growth. You will manage Below-the-Line (BTL) projects, contribute to high-impact Above-the-Line (ATL) campaigns, and oversee the journey of product development from concept to launch.
Key Responsibilities
Campaign Leadership: Execute integrated marketing campaigns that align perfectly with our brand strategy. Market Intelligence: Conduct in-depth analysis and monitor competitor pricing, strategies, and promotions to keep us ahead. Innovation & NPD: Drive the implementation of innovation and New Product Development (NPD) projects alongside cross-functional teams. Performance Tracking: Analyze critical metrics including sales volume, market share, and overall brand health. Agency & Global Collaboration: Coordinate with advertising and digital agencies on creative development while aligning with global marketing counterparts for regional support. Operational Excellence: Brief agencies on tactical outputs, endorse budget estimates, and recommend process improvements for reporting tools. Who You Are Experienced: You have at least 3 years of experience in Brand Marketing, preferably within the FMCG industry. Educated: You hold a Bachelor’s degree in Marketing, Management, or a related business field. Strategic: You are a data-driven thinker who can turn complex analysis into actionable brand recommendations. Collaborative: You excel at working across departments, including Finance, Purchasing, IT, and Supply Chain, as well as with third-party distributors and vendors.
Key Responsibilities
Campaign Leadership: Execute integrated marketing campaigns that align perfectly with our brand strategy. Market Intelligence: Conduct in-depth analysis and monitor competitor pricing, strategies, and promotions to keep us ahead. Innovation & NPD: Drive the implementation of innovation and New Product Development (NPD) projects alongside cross-functional teams. Performance Tracking: Analyze critical metrics including sales volume, market share, and overall brand health. Agency & Global Collaboration: Coordinate with advertising and digital agencies on creative development while aligning with global marketing counterparts for regional support. Operational Excellence: Brief agencies on tactical outputs, endorse budget estimates, and recommend process improvements for reporting tools. Who You Are Experienced: You have at least 3 years of experience in Brand Marketing, preferably within the FMCG industry. Educated: You hold a Bachelor’s degree in Marketing, Management, or a related business field. Strategic: You are a data-driven thinker who can turn complex analysis into actionable brand recommendations. Collaborative: You excel at working across departments, including Finance, Purchasing, IT, and Supply Chain, as well as with third-party distributors and vendors.